Czasopismo
Tytuł artykułu
Autorzy
Warianty tytułu
Business Model and the Strategy of the Firm
Języki publikacji
Abstrakty
W ciągu minionych dwóch dekad termin "model biznesowy" zyskał na popularności i jest używany zarówno przez teoretyków jak i praktyków, często w bardzo różnym kontekście. Powszechność używania tego terminu stoi w sprzeczności z brakiem konsensusu odnośnie sposobu rozumienia tego terminu. Podstawowe komponenty modelu biznesowego to (1) propozycja wartości dla klienta, (2) formuła zysku, (3) kluczowe zasoby, (4) kluczowe procesy. O sposobie kreowania wartości decydują (1) efektywność, (2) komplementarność zasobów strategicznych, (3) utrzymanie klienta, (4) innowacyjność. Model biznesowy nie może być utożsamiany ze strategią. Dotychczasowe doświadczenia sugerują, iż środowiska zarówno teoretyków jak i praktyków są i pozostaną dalekie od uzyskania konsensusu dotyczącego zakresu pojęciowego tych terminów. (abstrakt oryginalny)
Over the last two decades the term "business model" has gained popularity both In the academic community as well as among the practitioners and has been used In different contexts. However, the widespread use of the term is in sharp contrast with thelLack of consenus as regards its meaning. The main components of the business model are (1) value proposal to the customers, (2) profit formula, (3) key resources, (4) key processes. Value creation depends upon (1) efficiency, (2) complementarity, (3) ability to lock-in the client, (4) innovativeness. Business model cannot be treated as a synonym to strategy. Despite prolonged efforts both academics as well as practitioners remain far form reaching the consensu concerning the scope and meaning of 'strategy' and 'business models'. (original abstract)
Rocznik
Strony
213--224
Opis fizyczny
Twórcy
autor
- Uniwersytet Ekonomiczny w Katowicach
Bibliografia
- Afuah A., Business models: A strategic management approach, Mc-Graw-Hill, 2004.
- Amit R., Zott C., Value creation in e-business. "Strategic Management Journal" 2001, vol. 22.
- Amit R., Zott C., Business model design and the performance of entrepreneurial firms, "Organization Science" 2007, vol. 11.
- Amit R., Zott C., The fit between product market strategy and business model: Implications for firm performance, "Strategic Management Journal" 2008, vol. 29.
- Casadesus-Msanell R., Ricart J., From strategy to business models and to tactics, "long Range Planning", Vol.43.
- Chesbrough H., R. Rosenbloom, The role of business model in capturing value from innovations: evidence from Xerox corporation's technology spin-off companies, "Industrial and Corporate Change" 2002, vol. 11.
- Chesbrough H., Business model innovation: opportunities and barriers, "Long Range Planning" 2010, vol. 43.
- DaSilva C., Trkman P., Business model: What it is and what it is not, "Long Range Planning" 2003, Vol. 21.
- Demil B., Lecocq X., Business model evolution: In search of dynamic consistency, "Long Range Planning" 2010, vol. 43.
- Johnson M., Christensen C., Kagermann H., Reinventing your business model, "Harvard Business Review" 2008, vol. 86.
- Lawton T., Solomko S., When being the lowest cost is not enough: Building a successful low-fair airline business model in Asia, "Journal of Air Transport Management" 2005, Vol. 11, No. 6.
- Morris M., Schindehutte M., Allen J., The entrepreneur's business model. "Journal of Business Research", 2005, Vol. 58.
- Shafer S, Smith H., Linder J., The power of business models, "Business Horizons" 2005, vol. 48.
- Smith W, Binns A., Tushman A., Complex business models: managing strategic paradoxes simultaneously. "Long Range Planning" 2010, vol. 43.
- Teece D., Business models, business strategy and innovation, "Long Range Planning" 2010, vol. 43.
- Trethway M., Distortions of airline revenue: why the network airline business model is broken, "Journal of Air Transport Management" 2004, Vol. 10, No. 1.
- Zott C., Amit R., Business model design: An activity system perspective, "Long Range Planning" 2010, Vol. 43.
- Zott C., Amit R., Massa L., The business model: Recent developments and future research, "Journal of Management" 2011, Vol. 37, No. 4.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171313397