Import Substitution as a Means of Image Forming : Prospects Forecast of Industrial Enterprises in Ukraine

• Autorzy: Tatyana Kysil , Anna Kolodka , Anna Rosokhata
• Języki publikacji: EN

Abstrakty

EN

The article presents the results of a study of current trends operation of industrial enterprises in Ukraine. There are high degree of dependence on foreign trade situation, the low level of production equipment and the demand for domestic products. It proves the relevance of the strategy of import substitution. The authors present this strategy as an opportunity to enhance the image of Ukrainian industrial machine-building enterprises in international markets over the coming decade. (original abstract)

Słowa kluczowe

EN

Industrial enterprises; Company image; Import substitution

PL

Przedsiębiorstwo przemysłowe; Wizerunek przedsiębiorstwa; Substytucja importu

• Czasopismo: Economics & Sociology
• Rocznik: 2014
• Tom: 7
• Numer: nr 2
• Strony: 123--135

Twórcy

autor

Tatyana Kysil

• Sumy State University, Ukraine

autor

Anna Kolodka

• Sumy State University, Ukraine

autor

Anna Rosokhata

• Sumy State University, Ukraine

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Identyfikatory

DOI

10.14254/2071-789X.2014/7-2/10