Inteligentni agenci w handlu elektronicznym

• Autorzy: Anna Borkowska
• Języki publikacji: PL

Abstrakty

Poniższy artykuł zawiera charakterystykę oraz przykłady możliwych zastosowań w handlu elektronicznym programów zwanych agentami. Agenci mogą znaleźć zastosowanie na każdym etapie procesu handlu elektronicznego. Począwszy od zbierania informacji, działań marketingowych oraz budowania relacji z klientem, poprzez wyszukiwanie korzystnej oferty, negocjacje warunków umowy, reprezentowanie w czasie aukcji i zakup w imieniu klienta. Mimo że pomysł, jaki kryje się za oprogramowaniem tej klasy nie jest nowy, przyszłość tego oprogramowania nie jest przesądzona. (abstrakt oryginalny)

Słowa kluczowe

PL

Handel elektroniczny; Zarządzanie marketingowe; Sztuczna inteligencja; Serwis internetowy

EN

e-commerce; Marketing management; Artificial intelligence; Website

• Czasopismo: e-mentor
• Rocznik: 2004
• Numer: nr 5

Twórcy

autor

Anna Borkowska

Bibliografia

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