Decyzje ekonomiczne i społeczne z perspektywy pogranicza neuronauk oraz nauk o zarządzaniu

• Autorzy: Ryszard Stach , Anna Maria Popek

Warianty tytułu

Economic and Social Decisions from the Management and Neuroscience Borderline

• Języki publikacji: PL

Abstrakty

Dzięki rozwojowi najnowszych metod neuroobrazowania mózgu pojawiła się możliwość ich wykorzystania do pogłębienia wiedzy z innych gałęzi nauki, w tym nauk o zarządzaniu. Artykuł zawiera podsumowanie najnowszych badań z pogranicza neuronauk oraz zarządzania. Zostały w nim wnikliwie opisane przede wszystkim dane dotyczące decyzji ekonomicznych oraz decyzji społecznych, których przesłanki wynikają ze sposobu funkcjonowania konkretnych obszarów mózgu. (abstrakt oryginalny)

EN

Thanks to dynamic developments in brain neuroimagining methods it has become possible to apply such methods in researching other branches of science such as management. This article is mainly focused on recent results concerning both neuroscience and management. Exact brain areas play an important part in making social and economic decisions, which is described in detail. The presented results make it possible to draw a conclusion that decision making in management is a multidimensional subject and must be perceived and researched as such. It can be viewed as a result of mainly external factors (e.g. supply and demand laws), psychological factors (probability estimation) or neuronal factors namely the brain correlates decision making. We are strongly convinced that from a theoretical point of view it is crucial to embrace all three perspectives in decision making in order to obtain a clear and full picture of this fascinating process. It is the key to understanding how not only neural mechanisms (subjective factors) but also external factors (objective) are the roots of the decision making process. Finally, knowledge about the brain mechanisms that are taking part in decision making can be applied in the creation of educational training programs aimed at increasing the efficiency of decision making by means of EEG biofeedback and trust management. (original abstract)

Słowa kluczowe

PL

Nauka; Zarządzanie; Podejmowanie decyzji; Wyniki badań

EN

Science; Management; Decision making; Research results

• Czasopismo: Współczesne Zarządzanie
• Rocznik: 2013
• Numer: nr 2
• Strony: 48--57

Twórcy

autor

Ryszard Stach

• Uniwersytet Jagielloński w Krakowie

autor

Anna Maria Popek

• Uniwersytet Jagielloński w Krakowie

Bibliografia

• 1. Baton D.C., Ahmad N., Stocks L., (2008), Korzyści i problemy związane z altruizmem wzbudzonym przez empatię, [w:] A.G. Miller (red.), Dobro i zło z perspektywy psychologii społecznej, Wydawnictwo WAM, Kraków.
• 2. Bauer J., (2008), Empatia. Co potrafią neurony lustrzane, Wydawnictwo Naukowe PWN, Warszawa.
• 3. Bechara A., Damasio H., Tranel D., Damasio A.R., (1997), Deciding Advantageously Before Knowing the Advantageous Strategy, "Science" vol. 275, no. 5304, s. 1293.
• 4. Camara E., Rodriguez-Fornells A., Munte T., (2009), Functional Connectivity of Reward Processing in the Brain, "Frontiers in Human Neuroscience" no. 2, s. 19.
• 5. Chartrand T.L., Bargh J.A., (1999), The Chameleon Effect: The Perceptrin - Behavior Link and Social Interaction, "Journal Personality and Social Psychology" vol. 76, s. 893-910.
• 6. Frith Ch., Singer T., (2008), The Role of Social Cognition in Decision Making, "Philosophical Transactions The Royal Society B" vol. 363, no.1511, s. 3875-3886.
• 7. Fujiwara J., Tobler P., Taira M., Iijima T., Tsutsui K., (2009), Segregated and Integrated Coding of Reward and Punishment in the Cingulated Cortex, "Neurophysiology" vol. 101, no. 6, s. 3284-3293.
• 8. Gallese V., Fatiga L., Fogassi L., Rizzolatti G., (1996), Action Recognition in the Premotor Cortex, "Brain" vol. 119, iss. 2, s. 593-609.
• 9. Griffin R., (2005), Podstawy zarządzania organizacjami, Wydawnictwo Naukowe PWN, s. 6.
• 10. Hoffman M. L., (2006), Empatia i rozwój moralny, GWP, Gdańsk.
• 11. Hutchison W., Davis K., Lozano A., Tasker R., (2001), Painrelated Neurons in the Human Cingulate Cortex, "Nature Neuroscience" vol. 2, iss. 5, s. 403-405.
• 12. Iacobini M., Woods R., Brass M., Bekkering H., Mazziotta J., Rizzolatti G., (1999), Cortical Mechanisms of Human Imitation, "Science" vol. 286, no. 5449, s. 2526-2528.
• 13. Kalat J.W., (2006), Biologiczne podstawy psychologii, Wydawnictwo Naukowe PWN, Warszawa.
• 14. Knoch D., Pascual-Leone A., Meyer K., Treyer V., Fehr E., (2006), Diminishing Reciprocal Fairness by Disrupting the Right Prefrontal Cortex, "Science" vol. 314, no. 5800, s. 829-832.
• 15. Koenigs M., Tranel D., (2007), Irrational Economic Decision-Making after Ventromedial Prefrontal Damage: Evidence from the Ultimatum Game, "Journal of Neuroscience" vol. 27, no. 4, s. 951-956.
• 16. Kosfeld M., Heinrichs M., Zak P., Fischbacher U., Fehr E., (2005), Oxitocin Increases Trust in Human, "Nature" vol. 435, no. 2, s. 673-676.
• 17. Kozielecki J., (1977), Psychologiczna teoria decyzji, Wydawnictwo Naukowe PWN, Warszawa.
• 18. Kuhnen C.M., Knutson B., (2005), The Neural Basis of Financial Risk Taking, "Neuron" vol. 47, no. 5, s. 763-700.
• 19. Ma Q., Wang X., (2006), From Neuroeconomics and Neuromarketing to Neuromanagement, "Journal of Industrial Engineering and Engineering Management" vol. 20, no. 3, s. 129-132.
• 20. Mc Cabe K., Houser D., Ryan L., Smith V., Trouard T., (2001), A Functional Imaging Study of Cooperation in Two-person Reciprocal Exchange, "Proceedings National Academy of Sciences USA" vol. 98, no. 20, s. 11832-11835.
• 21. Rilling J.K., Sanfey A.G., Aronson J.A., Nystrom L., Cohen J., (2004), The Neural Correlates of Theory of Mind within Interpersonal Interactions, "Neuroimage" vol. 22, no. 4, s. 1694.
• 22. Rizzolatti G., Fatiga L., Gallese V., Fogassi L., (1996), Premotor Cortex and the Recognition of Motor Actions, "Cognitive Brain Research" vol. 3, no. 2, s. 131-141.
• 23. Singer T., Seymour B., O'Doherty J., Kaube H., Dolan R. J., Frith C. D., (2004), Emphaty for Pain Involves the Affective but not Sensory Components of Pain, "Science" vol. 303, no. 5661, s. 1157-1162.
• 24. Stach R., (2012), Sumienie i mózg. O wewnętrznym regulatorze zachowań moralnych, Wydawnictwo Uniwersytetu Jagiellońskiego, Kraków.
• 25. Umilta M.A., Kohler E., Gallese V., Fogassi L. (2001), I Know Why You Are Doing: A Neurophysiological Study, "Neuron" vol. 31, no. 1, s. 155-165.
• 26. Winston J.S., Strange B., O'Doherty J., Dolan R., (2002), Automatic and Intentional Brain Responses during Evaluation of Trustworthness of Face, "Nature Neuroscience" vol. 5, iss. 3, s. 277.
• 27. Zak P., Kurzban R., Matzner W.T. (2004), The Neurobiology of Trust, "Annals New York Academy of Sciences" vol. 1032, s. 224-227.
• 1. Borsook D., Moulton E.A., Schmidt K.F., Becerra L.R., (2007), Neuroimaging Revolutionizes Therapeutic Approaches to Chronic Pain, "Molecular Pain", [online], http://www.molecularpain.com/content/3/1/25, [02.01.2012].
• 2. Tkaczyk B.J., Richard Bagozzi: neuronauki i zarządzanie. Rozmowa z prof. Richardem Bagozzi, [online], http://manager.inwestycje.pl/nauka_manager/Richard-Bagozzi-neuronauki-i-zarzadzanie;110949;0.html, [30.05.2010].
• 3. Neuromanagement, http://www.cma.zju.edu.cn/neuro/Neuromanagement.asp, [online], [02.01.2012].