Perceptions on the Strategic Value of Corporate Social Responsibility - Some Evidences from Global Rankings

• Autorzy: Claudia Ogrean
• Języki publikacji: EN

Abstrakty

EN

Due to the tremendous challenges of nowadays, most of the global companies behave (or, at least, declare to behave) as responsible global citizens. But, the real battle on the field of CSR seems now to be played in terms of perceived legitimacy of companies - through the lens of their stakeholders. As CSR increasingly become a barometer reflecting a company's relationships with its stakeholders, the paper aims to identify, based on a comparative analysis: the companies that have the best perceived images (in terms of admiration, reputation and brand value) as reflection of their approaches towards CSR; the strategic value of the global winners' CSR involvement as perceived through external lens - consumers, executives, directors and analysts. The results will enable a better understanding of the real role CSR plays within the global companies, while the conclusions are making suggestions on the better capitalization of the strategic value of CSR. (original abstract)

Słowa kluczowe

EN

Corporate Social Responsibility (CSR); Global company; Stakeholders

PL

Społeczna odpowiedzialność biznesu; Przedsiębiorstwo globalne; Interesariusze

• Czasopismo: Journal of International Studies
• Rocznik: 2014
• Tom: 7
• Numer: nr 2
• Strony: 128--140

Twórcy

autor

Claudia Ogrean

• Lucian Blaga University, Sibiu, Romania

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Identyfikatory

DOI

10.14254/2071-8330.2014/7-2/11