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2014 | nr 33 European Union - 10 Years after Enlargement | 495--505
Tytuł artykułu

Wpływ zakorzenienia przedsiębiorstwa na przewagę konkurencyjną - perspektywa korporacji transnarodowej

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Warianty tytułu
Influence of Firm's Embeddedness on Competitive Advantage - a Transnational Corporation Perspective
Języki publikacji
PL
Abstrakty
Artykuł poświęcono analizie koncepcji zakorzenienia (embeddedness) i jego wpływu na przewagę konkurencyjną przedsiębiorstwa w świetle teorii zasobowej, teorii sieci oraz teorii biznesu międzynarodowego. Zakorzenienie przedsiębiorstwa jest określone przez zakres funkcjonalny jego relacji z podmiotami otoczenia i liczbę tych partnerów, intensywność i trwałość więzi oraz współzależność partnerów. Właściwy poziom zakorzenienia ma istotny wpływ na powiększanie i wykorzystywanie zasobów wiedzy przedsiębiorstwa. Z tego względu jest ono uznawane za ważną determinantę trwałej przewagi konkurencyjnej przedsiębiorstw na rynku międzynarodowym. W artykule omówiono specyfikę zarządzania relacjami,w tym także kwestie odnoszące się do poziomu i charakteru zakorzenienia, w korporacjach transnarodowych (KTN). Uwzględniono przy tym zarówno zakorzenienie wewnętrzne, tj. w relacjach między podmiotami tworzącymi wewnętrzną sieć KTN, jak i zakorzenienie zewnętrzne, tj. w relacjach centrali korporacji, a zwłaszcza filii zagranicznych z niezależnymi podmiotami w kraju goszczącym. (abstrakt oryginalny)
EN
The paper is aimed at the analysis of the concept of firm's embeddedness and its influence on firm's competitive advantage in the context of resource-based view of a firm, business networks theory, and international business theories. Embeddedness is characterized by the number of functional areas of the firm involved with external partners and the number of these partners, intensity and sustainability of linkages, and interdependence of relationships' actors. The right level of embedding is crucial for augmenting and exploitation of the knowledge available to the firm. Therefore, embeddedness has been recognized as a significant determinant of firm's sustainable competitive advantage in international markets. The paper discusses the specific issues related to relationship management, incl. those connected with the level and nature of embeddedness in transnational corporations (TNC). Analysis covers both the internal embeddedness, i.e. in linkages within the internal TNC network, and the external embeddedness, i.e. in relationships of headquarters or foreign subsidiaries with independent actors in a host country. (original abstract)
Twórcy
  • Szkoła Główna Handlowa w Warszawie
Bibliografia
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Typ dokumentu
Bibliografia
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Identyfikator YADDA
bwmeta1.element.ekon-element-000171320939

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