Preferencje help
Widoczny [Schowaj] Abstrakt
Liczba wyników
2014 | nr 12 (61) | 43--54
Tytuł artykułu

Solution of the Question of CSR and Marketing Challenges

Treść / Zawartość
Warianty tytułu
Języki publikacji
The topic of sustainability has taken center stage around the world and has driven the attention and focus of a growing number of powerful voices and interests around the world. Constantly increasing competitive and social tension forces companies to find new approaches in business behaviour. Increasing needs force companies to support these demands sustainably. Initiatives of corporate social responsibility (CSR) should be incorporated into strategy in every business entity. The purpose of this paper is to determine the importance of CSR and new marketing approaches through sustainable marketing in business activities. In order to fulfill defined objectives of the paper were collected and used primary and secondary sources of information, as well as the method of interview using a questionnaire (total number of respondents was 120 agrifood entities). (original abstract)
  • Slovak Agricultural University in Nitra
  • Slovak Agricultural University in Nitra
  • Slovak Agricultural University in Nitra
  • 1. Belz, F. M. - Peattie, K.: Sustainability Marketing: A Global Perspective, WILEY, Chichester 2009
  • 2. Coombs, W. Timothy - Holladay Sherry J.: Managing Corporate Social Responsibility: A Communication Approach., WILEY-BLACKWELL, Malden 2011
  • 3. Donovan R. - Henley N.: Principles and Practice of Social Marketing. CAMBRIDGE UNIVERSITY PRESS, Cambridge 2010.
  • 4. European Commission. (2011). A renewed EU strategy 2011-14 for Corporate Social Responsibility. . Retrieved from
  • 5. Horská, E. - Nagyová, Ľ.: Marketingové prístupy k udržateľnosti agrosektora na Slovensku, SLOVENSKÁ POĽNOHOSPODÁRSKA UNIVERZITA, Nitra 2013
  • 6. Idowu, O. Samuel - Filho Leal Walter.: Global Practices of Corporate Social Responsibility, SPRINGER, Berlin 2008
  • 7. Kotler, P. - Jain, D. C. - Maesincee, S.: Marketing Moves: A New Approach to Profits, Growth and Renewal, HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION, Cambridge 2002
  • 8. Martin, D. & Schouten, J.: Sustainable Marketing, PEARSON PRENTICE HALL, Upper Saddle River 2012
  • 9. Mullerat, Ramon.: Corporate Social Responsibility: The Corporate Governance of the 21st Century. KLUWER LAW INTERNATIONAL, The Netherlands, 2011
  • 10. Münstermann, M.: Corporate Social Responsibility - Ausgestellung und Steuerung von CSR - aktivitäten. Wiesbaden 2007
  • 11. Ottman, J.A: The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding. SHEFFIELD, Greenleaf 2011
  • 12. Paluchova, J. - R.B. Prokeinová.: Udržateľné tendencie v spotrebiteľskom správaní : asociačné pravidlá, udržateľný marketing a zodpovedná spotreba. Slovenská poľnohospodárska univerzita, Nitra 2013
  • 13. Smutka, Ľuboš - Maitah, Mansoor. 2010. EU, Visigrad Countries and External Relations with Ukraine. p. 54-96. In BIELIK, Peter Economics, Social Policy and Citizenship in the European Union: Evidence of V4 Countries and Perspectives for Ukraine.
  • 14. Trela, W. - KrasnodębskI, A. - Kornalska, E. - Gálová, J. The synergies between corporate social responsibility and employer branding: best practice from Poland: chapter 3. In: Sustainability in business and society: global challenges - local solutions. Kraków: Wydawnictwo Episteme, 2013.s. 41-59.
  • 15. Visser, W. - Matten, D. - Pohl, M. - Tolhurst, N.: The A to Z of Corporate Social Responsibility: A Complete Reference Guide to Concepts, Codes and Organisations. JOHN WILEY & SONS, West Sussex 2009
  • 16. Wells, G.: Sustainable Business: Theory and Practise of Business under Sustainability Principles. EDWARD ELGAR PUBLISHING LIMITED,UK 2013.
Typ dokumentu
Identyfikator YADDA

Zgłoszenie zostało wysłane

Zgłoszenie zostało wysłane

Musisz być zalogowany aby pisać komentarze.
JavaScript jest wyłączony w Twojej przeglądarce internetowej. Włącz go, a następnie odśwież stronę, aby móc w pełni z niej korzystać.