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2012 | 3 | nr 2 (6) | 93--109
Tytuł artykułu

Can Islam be Cool? Emerging Islamic Consumer Culture

Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
In the paper the author challenges the stereotypical image of Islamic culture as being repressive and hostile to consumerism. Using variety of examples, the author describes the multifold process of consumer culture formation in the Islamic world. Modern Islamic consumer culture is not homogenous. On the one hand, it is shaped by pressures of aggressively marketed global popular culture of Western provenance and reactions (often escalating into resistance) to that influence by the recipients, but on the other, it is deeply embedded in the traditional values of the local communities. (original abstract)
Rocznik
Tom
3
Numer
Strony
93--109
Opis fizyczny
Twórcy
  • Szkoła Główna Handlowa w Warszawie
Bibliografia
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Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171323355

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