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2011 | nr 4 | 169--177
Tytuł artykułu

Concepts for Next Generation Smart Real Estate and Living Communities

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As we move into a new phase of the internet economy based on knowledge, services, and interactions - and into a new landscape of global competition - the needs and requirements of individual tenants and users within our communities are changing. As a result, real estate developers, service providers and operators must adapt their business processes, create new standards and concepts for sustainable real estate properties. In the very near future, properties will act as a foundation for stronger partnerships between tenants, supply chains, operators and the rest of the players in the value networks within the real estate business. Today's businesses are starting to adopt and evaluate new standards to improve the manageability, sustainability and communication performance of their buildings' environments in order to create new profitable business architectures. These changes will allow businesses to interact with customers in new ways - delivering unique experiences at any location, any time, with any content, on any device. Real estate developers can make this happen through new internet-based interactive communication services that deliver a total branded experience in a sustainable way throughout the living cycle of the tenants, while offering owners and operators new visibility into their building operations. A total branded experience at every touch point will have an impact inside the residential and commercial communities for all people, whether they are tenants, employees, guests, residents, or just passersby. Creating a total sustainable branded experience should be the ultimate objective for real estate developers. An advanced IP-based network, owned by the developer or outsourced, can serve as a future-ready branding platform and deliver real estate sustainability, a differentiated experience, higher valued space, and new revenues. These communication networks can offer tenants flexibility, and accelerate the development of new business value chains thereby strengthening the social and cultural links among residents, organizations, and businesses. (original abstract)
Opis fizyczny
  • Emerging Theatre Smart & Connected Communities GTM, Cisco Systems International B.V., Dubai, UAE
  • Politechnika Białostocka
  • Young J.F., The Jamesan Group, 1992. The Information Age and the Potential Effects on the Commercial Real Estate Market.
  • Friedman T.L., 2005. The World Is Flat: A Brief History of the Twenty-First Century. Farrar, Straus and Giroux, New York.
  • Budiardjo A., 2007. Buildings 2.0. Witryna internetowa. Tryb dostępu:, stan z kwietnia 2007.
  • Kim W.C., Mauborgne R., Blue Ocean Strategy., 2005. How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business Review.
  • Moore G.A., 2005. Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution. Penguin, New York.
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