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2010 | nr 1 | 38--51
Tytuł artykułu

Wizerunek a lojalność turysty względem obszaru recepcji turystycznej

Treść / Zawartość
Warianty tytułu
Destination's image and tourists' loyalty behaviors
Języki publikacji
PL
Abstrakty
W literaturze turystycznej powszechnie obowiązuje pogląd o silnym pośrednim wpływie wizerunku obszaru recepcji turystycznej na uzyskanie satysfakcji z pobytu turystycznego oraz na zachowania lojalnościowe turystów względem danego obszaru. Przy czym za najbardziej właściwą przyjmuje się poznawczo-emocjonalną teorię satysfakcji turystycznej. (fragment tekstu)
EN
On the basis of tourism marketing literature analysis this paper discusses relationship between a destination's image and tourists' loyalty behaviors with intermediary role of need for variety. This discussion is based on the cognitive-affective theory of tourist satisfaction and on the theory of "optimum level of stimuli". Author indicates the differentiation of tourists' loyalty behaviors depending on the need for variety sensed by them. The necessity of tourism market segmentation based on the criterion of the need for variety is a main postulate of carried out discussion. This should serve, among others, to creating of attractive destination's image for customers with different needs for variety. Whereat, in accordance with contemporary trend of tourism market - with the superiority of the need of quest of variety during the tourist stay, the complexity of expanded tourist offers based on the novelty should underlie construction of destination's image. (original abstract)
Rocznik
Numer
Strony
38--51
Opis fizyczny
Twórcy
  • Politechnika Białostocka
Bibliografia
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Typ dokumentu
Bibliografia
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