Assumptions and Outcomes of the Undertaking - First International Week Internet Communication Management' at University of Economics in Katowice

• Autorzy: Izabela Gajda-Perek
• Języki publikacji: EN

Abstrakty

EN

Internationalization, new media, Internet, guest speakers and students from all over the world, a time when academic perspective on new developing media met with real life examples presented by the state-of-the-art technology business leaders - all of these we managed to make true at the University of Economics in Katowice during the unique week between on 21st - 25th February, 2011. In this unique on Polish scale venture participated students from more than 20 countries, 4 continents, 12 foreign professors from 7 European countries (Belgium, Germany, Great Britain, France, Italy, the Netherlands and Romania) as well as Asia (Taiwan, Turkey). A special role was played by the representatives of the 5 leading companies where innovation and new media play a crucial role. The key objective of the event was to build up the image of the University of Economics in Katowice as a modem institution open for internationalization, dialogue and cooperation with external partners (business, media, Silesian Universities Network) and keeping pace with new trends (such as Internet, mobile, new technologies). (fragment of text)

Słowa kluczowe

EN

Cooperation; Promotion; Communication

PL

Współpraca; Promocja; Komunikowanie

• Czasopismo: Scientific Publications / University of Economics in Katowice
• Rocznik: 2012
• Tom: Internet Communication Management International Week
• Strony: 16--21

Twórcy

autor

Izabela Gajda-Perek