Czasopismo
Tytuł artykułu
Autorzy
Warianty tytułu
The characteristics of marketing strategies in Polish banking sector in the context of the financial crisis. The marketing strategies & business models for corporate banking business. The marketing of the financial services
Języki publikacji
Abstrakty
The characteristics of marketing strategies in Polish banking sector in the context of the financial crisis. The marketing strategies & business models for corporate banking business. The marketing of the financial services. The article concerns the specifics of communicating the image of the retail and corporate bank to the market. It also shows the general characteristics of marketing activities in the banking market, with particular emphasis on the separateness of corporate banking market - both marketing and product. The specificity of marketing activities in this market stems from three areas - financial services marketing, banking marketing and the crucial - the specif-ics of business in the institutional market. Characteristics takes into account the impact of the current financial crisis as the main factor affecting the strategies of banks on the Polish market. (author's abstract)
Rocznik
Numer
Strony
67--81
Opis fizyczny
Twórcy
autor
- ISM Slovakia v Prešove
Bibliografia
- Frei, F. X. 2008. «Les quatre piliers de la réussite d'une entreprise service», Harvard Business Review Polska, Octobre
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
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