Efficiency of TV Advertising Spots Promoting Non-alcoholic Drink Kofola

• Autorzy: Andrea Bolčáková , Veronika Gašparíková , Ľudmila Nagyová
• Języki publikacji: EN

Abstrakty

EN

In this contribution psychological appeals of TV advertisement spots of Kofola were evaluated. Into the consideration four ad spots were taken: "Nude beach", "Simply, she is not made from sugar", "Love is no science" and "Right Slovak Christmas with Kofola". Individual appeals were evaluated using data gathered from questionnaire survey made in the select district. In generally, respondents perceive commercials positively, there are just some differences between opinions of men and women as well as between young and older people. (original abstract)

Słowa kluczowe

EN

Advertising efficiency; Television advertising; Psychology of advertising

PL

Efektywność reklamy; Reklama telewizyjna; Psychologia reklamy

• Czasopismo: Zeszyty Naukowe SGGW w Warszawie. Polityki Europejskie, Finanse i Marketing
• Rocznik: 2012
• Numer: nr 7 (56)
• Strony: 5--19

Twórcy

autor

Andrea Bolčáková

• Slovak Agricultural University in Nitra

autor

Veronika Gašparíková

• Slovak Agricultural University in Nitra

autor

Ľudmila Nagyová

• Slovak Agricultural University in Nitra

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