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2012 | nr 7 (56) | 38--44
Tytuł artykułu

Marketing of Direct Selling of Agricultural Products

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Direct selling of agricultural products means selling of products directly to consumers away from a fixed retail location without using any other organization or company. The success of direct selling is determined by the factors such as distance of the company from the homes of customers, important is also transportation network, readiness of the company for this type of selling as well as following the given rules and legislation together with respecting market potential and marketing approach of the company. Extending the activities of the company in this direction is strongly connected with utilization of marketing tools within marketing conception. Success of this activity is influenced by recognition of motivation as well as other conditions for direct selling of agricultural products from original producer. (original abstract)
  • Slovak Agricultural University in Nitra
  • Slovak Agricultural University in Nitra
  • Kretter A. et al. 2010. Marketing. Nitra: SUA, 2010, 288 s. ISBN 978-80-552-0355-3.
  • Kretter A. 2008. Marketing of Agricultural Enterprices and Direct Selling of Their Products. In: Proceeding from scientific conference "To the to issues of agricultural policy EU." Nitra: SPU, 2008. p.110-114. ISBN: 80-8069-688-8.
  • Kretter A. 2007. Direct Selling of Agricultural Products and Factors of Its Determination. In: Economics and Management of the Company, Vol.5., No.2, p.15-21. ISSN: 1336-4103.
  • Mura L. 2009. Current Situation of SMEs in the Selected Region. In: Proceedings from scientific conference Economic and Social Development of Slovakia. Bratislava: VŠEMVS, 2009. p. 192-200. ISBN: 978-80-970272-2-3.
  • Nagyová Ľ. 2010. Consumer Behaviour. In: KRETTER, A. et al. :Marketing, Nitra: SPU, 2010. p. 107- 112. ISBN: 978-80-552-0355-3.
  • Ürgeová J.-Horská E. 2009. Consumer Preferences and Retail Market and Positioning. In: V. International Conference on Applied Business Research. September 21st- 25th 2009. Valetta- Malta: Mendel University Brno - Kasetsarrt University Thailand-University of Malta, 2009. ISBN: 978-80-7375-324-5.
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