Modelling Strategic Sustainability: Antecedents and Drivers to Corporate Change

• Autorzy: Helen Borland
• Języki publikacji: EN

Abstrakty

EN

The purpose of this paper is to explore the antecedents (drivers) to strategic sustainability. Conceptually strategic sustainability (or Sustainable Strategic Management) is the integration of the principles of environmental sustainability with corporate strategic management processes, structures, cultures, systems and technologies, incorporating both competitive and functional level strategies. In essence, strategic sustainability involves organisations mimicking nature and natural ecosystems as closely as possible rather than defying them. This requires organisations to adapt to operate within the parameters of their physical environment; only using virgin resources where absolutely essential; replacing air and water back into the system in the same quantity and the same, if not better, quality than it was received; reducing, reusing, recycling and reconditioning existing materials; and processing waste to become non-toxic and nonharmful to the environment (ideally there should be no waste at all). (fragment of text)

Słowa kluczowe

EN

Economic aspects of environmental protection; Public participation in environmental protection; Social environment of the consumer; Environment protection strategy

PL

Ekonomiczne aspekty ochrony środowiska; Partycypacja publiczna w ochronie środowiska; Społeczne środowisko konsumenta; Strategia ochrony środowiska

• Czasopismo: Scientific Publications / University of Economics in Katowice
• Rocznik: 2009
• Tom: International Marketing and Business in the CEE Markets
• Strony: 542--562

Twórcy

autor

Helen Borland

• Birmingham Business School, United Kingdom

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