Directly Estimating the Private Healthcare Services Demand in Romania

• Autorzy: Luigi Dumitrescu , Iuliana Cetină , Alma Pentescu , Yuriy Bilan
• Języki publikacji: EN

Abstrakty

EN

This paper aims two major objectives: (1) to bring forth and stress the importance of the market research's role in efficient and effective decision making for the private (for-profit) healthcare providers; (2) to present the importance and methodology of studying the private healthcare services demand. This latter aspect is highlighted by market studies through direct research of the consumer's perception on these services. Also, this paper aims to answer the question "how can a successful business be built on a more and more competitive market, and a market settled by more regulations than many other markets?" This is an essential question for all the managers who develop or wish to develop activities on the Romanian healthcare market. (original abstract)

Słowa kluczowe

EN

Market research; Marketing research; Demand; Health care

PL

Badanie rynku; Badania marketingowe; Popyt; Opieka zdrowotna

• Czasopismo: Journal of International Studies
• Rocznik: 2014
• Tom: 7
• Numer: nr 3
• Strony: 55--69

Twórcy

autor

Luigi Dumitrescu

• Lucian Blaga University, Sibiu, Romania

autor

Iuliana Cetină

• The Bucharest University of Economic Studies, Romania

autor

Alma Pentescu

• The Bucharest University of Economic Studies, Romania

autor

Yuriy Bilan

• University of Szczecin, Poland

Bibliografia

• Baker, M., (1994). The Marketing Book, 3rd ed., Oxford: Butterworth-Heinemann
• Balaure, V. (ed) (2002). Marketing, 2nd ed., Bucharest: Uranus Publishing House
• Codourey, M., (2013). The Public Handshake, the Pushed Gossip and the Healthcare Marketing, Economics and Sociology, Vol. 6, No 2, 2013, pp. 11-27. DOI: 10.14254/2071-789X.2013/6-2/2
• Cetină, I. (ed.) (2009). Marketingul serviciilor. Fundamente și domenii de specializare (Services Marketing. Fundamentals and Areas of Specialization), Bucharest: Uranus Publishing House
• Denner, A., (1971). Principes et practique du marketing, Paris: Editions J. Delmas
• Donabedian, A., (1973). Aspects of Medical Care Administration: Specifying Requirements for Health Care, Harvard University Press in Drăgoi, M. C., (2010), Sistemul de sănătate din România în context european (The Romanian Healthcare System in European Context), Bucharest: ASE Publishing House
• Drăgoi, M. C., (2010). Sistemul de sănătate din România în context european (The Romanian Healthcare System in European Context), Bucharest: ASE Publishing House
• Dumitrescu, L., Apostu, C., (2009). Marketingul și calitatea serviciilor (Marketing and Service Quality), Bucharest: Expert Publishing House
• Kotler, P., (2003). Kotler despre marketing: cum să creăm, cum să câștigăm și cum să dominăm piețele (Kotler on Marketing: How to Create, Win, and Dominate Markets), Bucharest: Curier Marketing Publishing House
• Kotler, P., Keller, L. K., (2008). Managementul marketingului (Marketing Management), 5th ed., Bucharest: Teora Publishing House
• Olteanu, V., (2008). Marketingul serviciilor - o abordare managerială (Services Marketing - A Managerial Approach), Bucharest: Ecomar Publishing House
• Rădulescu, V., (2008). Marketingul serviciilor de sănătate (Healthcare Services Marketing), Bucharest: Uranus Publishing House
• Reichheld, F., (2003), The One Number You Need to Grow, Harvard Business Review, 81(12): 47-54
• Ries, A., Trout, J., (1997). Marketingul ca război (Marketing Warfare), Bucharest: Antet Publishing House
• Tulchinsky, T. H., Varavikova, E. A. (2009), The New Public Health, 2nd ed., Elsevier Academic Press
• Vlădescu, C., Scîntee, G., Olsavszky, V., Allin, S., Mladovsky, P., (2008). Romania: Health System Review, Health Systems in Transition, 10(3): 1-172

Identyfikatory

DOI

10.14254/2071-8330.2014/7-3/5