Czasopismo
Tytuł artykułu
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Warianty tytułu
Języki publikacji
Abstrakty
The article is result of many author's point of view and own research, which could show how is the country marketing important not only for domestic economy or life style but also for business, cultural and general presentation's options on the global market. Slovakia isn't well known in the comparison with Canada, USA or Switzerland. Imagine France without fashion, Germany without automotive excellence or Japan without consumer electronics. There's no arguing that the image we have of another country says a lot about how we view it as a tourist destination, a place to invest or source of consumer goods. Slovakia has a long way to be in the group of Anholt Brand Index and so we need strong well known possibilities and marketing strategies to be successful and perceived by positive meaning of world - people. (original abstract)
Rocznik
Numer
Strony
50--58
Opis fizyczny
Twórcy
autor
- Slovak Agricultural University in Nitra
autor
- Slovak Agricultural University in Nitra
Bibliografia
- GfK USA. 2011. The Anholt-GfK Roper Nation Brands Index. online. [cit. 2011-03-25]. http://www.gfkamerica.com/practice_areas/roper_pam/nbi_index/index.en.html
- LUČAIOVÁ, Anka. Made in Slovakia. 2010. [cit. 2011-02-20] Available: http://plus7dni.pluska.sk/plus7dni/rozhovor/2010/02/made-in-slovakia.html
- Hnonline.sk. 2011. Slovenské značky majú v zahraničí určite šancu. [cit. 2011-02-20] Available: http://hnonline.sk/ekonomika/c1-25498480-slovenske-znacky-maju-v-zahranici-urcite-sancu
- East West Communication. 2011. East West Global Index 200. [cit. 2011-02-20] Available: http://www.eastwestcoms.com/global_volume.htm
- FutureBrand.2010. [cit.2011-02-20] Available: http://www.futurebrand.com/wpcontent/uploads/2010/11/CBI_BBC_2010_ex ecsumary.pdf
- DZUREKOVÁ, Mária. 2011. Top/down medzi krajinami. In Strategie, č.1, 2011, s. 23
Typ dokumentu
Bibliografia
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Identyfikator YADDA
bwmeta1.element.ekon-element-000171347161