Warianty tytułu
Języki publikacji
Abstrakty
The article presents analysis of the performance of companies characterized by varying approaches to formal and informal cooperation within the supply chain. The authors have identified and compared the performance of three groups of companies: cooperating with external entities only formally, cooperating only informally and cooperating both formally and informally. The first main contribution of the paper is the inclusion of informal cooperation into companies' cooperation analysis. The second is relating cooperation to a company's performance. The conclusions may be of practical importance. By presenting the positive relations between cooperation and performance, companies may determine the sources which may increase their advantage over competitors.(original abstract)
Twórcy
autor
- Poznań University of Economics, Poland
autor
- Poznań University of Economics, Poland
Bibliografia
- Barry, J. M., Dion, P., Johnson, W., A Cross-Cultural Examination of Relationship Strength in B2B Services, "Journal of Services Marketing", Vol. 22, No. 2, 2008.
- Bengtsson, M., Kock, S., Coopetition" in Business Networks - to Cooperate and Compete Simultaneously, "Industrial Marketing Management. The International Journal of Marketing for Industrial and High-Tech Firms", Vol. 29, No. 5, 2000.
- Buttle, F., Relationship Marketing. Theory and Practice. Paul Chapman Publishing Ltd, London 1996.
- Christopher, M., Payne, A., Ballantyne, D., Relationship Marketing. Bringing Quality, Customer Services and Marketing Together. Butterworth-Heinemann, Oxford 1996.
- Cross, R., Parker, A., Prusak, L., Borgatti, S. P., Knowing What We Know: Supporting Knowledge Creation and Sharing in Social Networks, "Organizational Dynamics", Vol. 30, No. 2, 2001.
- Dagnino, G. B., Rocco, E. (ed.), Coopetition Strategy. Theory, Experiments and Cases, Routledge, London and New York 2009.
- Fonfara, K., Marketing partnerski na rynku przedsiębiorstw [Relationship marketing in the industrial market], 2nd revised edition. Polskie Wydawnictwo Ekonomiczne, Warszawa 2004.
- Fonfara, K. (ed.), Zachowanie przedsiębiorstwa w procesie internacjonalizacji. Podejście sieciowe [Company behaviour in the internationalization process. A network approach]. Polskie Wydawnictwo Ekonomiczne, Warszawa 2009.
- Ford, D., Buyer-Seller Relationships in International Industrial Markets, "Industrial Marketing Management", Vol. 13, No. 2, 1984.
- Gadde, L.-E., Håkansson, H., The Changing Role of Purchasing: Reconsidering Three Strategic Issues, "European Journal of Purchasing & Supply Management", Vol. 1, Issue 1, March 1994.
- Gadde, L.-E., Snechota I., Making the Most of Supplier Relationships, "Industrial Marketing Management", Vol. 29, Issue 4, July 2000.
- Golicic, S. L., A Comparison of Shipper and Carrier Relationship Strength, "International Journal of Physical Distribution & Logistics Management", Vol 37, No. 9, 2007.
- Gulati, R., Nohria, N., Zaheer, A., Strategic Networks, "Strategic Management Journal", Vol. 21, No. 3, 2000.
- Håkansson, H., Johanson, J., Formal and Informal Cooperation Strategies in International Industrial Networks, [in:] Contractor F. J., Lorange P. (eds.), Cooperative Strategies in International Business. Heath, Lexington, Lexington, Mass. and Toronto 1988.
- Håkansson, H., Johanson, J., Wootz, B., Influence Tactics in Buyer-Seller Processes, "Industrial Marketing Management", Vol. 5, 1976.
- Henriksen, L. B., Formal Cooperation Among Firms in Networks: The Case of Danish Joint Ventures and Strategic Alliance, "European Planning Studies", Vol. 3, No. 2, 1995.
- Hollensen, S., Marketing Management. A Relationship Approach, "Financial Times Prentice Hall", Harlow 2003.
- Lipson, Ch., Why Are Some International Agreements Informal?, "International Organization", Vol. 45, No. 4, 1991.
- Ratajczak-Mrozek, M., Sieci biznesowe a przewaga konkurencyjna przedsiębiorstw zaawansowanych technologii na rynkach zagranicznych [Business networks and competitive advantage of high-tech firms In foreign markets]. Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu, Poznań 2010.
- Ritter, T., The Networking Company: Antecedents for Coping with Relationships and Networks Effectively, Industrial Marketing Management, Vol. 28, Issue 5, September 1999.
- Schiele, H., Unveiling The Importance of Being a Preferred Customer in Order to Develop Innovations with Suppliers, 26th IMP Conference in Budapest 2010.
- Steinle, C., Schiele, H., Limits to Global Sourcing? Strategic Consequences of Dependency on International Supplier: Cluster Theory, Resource-based View and Case Studies, "Journal of Purchasing and Supply Management", Vol. 14, No. 1, 2008.
- Uzzi, B., Social Structure and Competition in Interfirm Networks: The Paradox of Embeddedness, "Administrative Science Quarterly", Vol. 42, No. 1, 1997.
- Wilson, D. T., Mummalaneni, V., Bonding and Commitment in Buyer-Seller Relationships: a Preliminary Conceptualisation, "Industrial Marketing and Purchasing", Vol. 1, No. 3, 1986.
- Van, Alstyne, M., Bulkley, N., Why Information Should Influence Productivity? [in:] Castells M. (ed.), The Network Society. A Cross-cultural Perspective, Edward Elgar Publishing, UK 2004.
- Young, L. C., Wilkinson, I. F., The Role of Trust and Co-operation in Marketing Channels: A Preliminary Study, "European Journal of Marketing", Vol. 23, No. 2, 1989.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171349669