Zapewnie[!] ciągłości działania - nowe kierunki w zarządzaniu operacyjnym i ochronie reputacji przedsiębiorstw

• Autorzy: Tomasz Potocki

Warianty tytułu

Business continuity planning - new directions in operational management and protection of enterprises' reputation

• Języki publikacji: PL

Abstrakty

EN

Today's enterprises are exposed to number of different systematic risks including natural disasters, frauds or information systems defects. These kind of risks may not only disturb company's operational activity but in extreme situations completely destroy reputation or lead to bankruptcy. Business continuity management is a process of uncertainty management, which supports restoring operational continuity and as a consequence protecting reputation. The goal of his paper is to propose BCM as an organizational tool and strategic framework within the context of reputation protection. (original abstract)

Słowa kluczowe

PL

Niepewność; Ciągłość biznesowa; Zarządzanie operacyjne

EN

Uncertainty; Business continuity; Operations management

• Czasopismo: Ekonomia / Uniwersytet Warszawski
• Rocznik: 2012
• Numer: nr 29
• Strony: 34--54

Twórcy

autor

Tomasz Potocki

• Uniwersytet Rzeszowski

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