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2014 | 28 | 58--66
Tytuł artykułu

Presentation a Conceptual Model to Explain Determinants of Breakthrough the Islamic Banking Marketing: A Managerial Perspective

Treść / Zawartość
Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
Taking advantage of applications of marketing in the Islamic banking is a great opportunity for this area to gain competitive advantage in the today's turbulent business and market. Specialized field of Islamic banking marketing is a subset of marketing management has received less attention and consideration. Islamic banking (IB) is one of the growing fields in the today's economy. To achieve more advancement in the IB it is necessary that recent findings of the other research and practical areas to be used and implemented. Scholars and experts believe that the market for Islamic banking has grown rapidly over the past few years, and this robust growth is expected to continue for the foreseeable future. In many markets, Islamic banking has evolved from being a niche offering into being part of the mainstream financial services landscape. Marketing capabilities can provide the convenient and required ground for the continued growth of Islamic banking. This study aimed at present a conceptual model to explain the determining factors to achieve the IB marketing from managerial perspective. Using a descriptive method this study tried to identify and present the main factors from managerial perspective that affected on the IB marketing. Proposed model and appropriated explanations have been provided in the paper. (original abstract)
Rocznik
Tom
28
Strony
58--66
Opis fizyczny
Twórcy
  • University of Tehran, Iran
autor
  • University of Tehran, Iran
  • University of Tehran, Iran
  • Faculty of Management, University of Tehran, Iran
Bibliografia
  • Aghaei M., Vahedi, E.; Safari-Kahreh, M. & Pirooz, M. (2014). An Examination of the Relationship between Services Marketing Mix and Brand Equity Dimensions. Procedia-Social and Behavioral Sciences, 109 (2014) 865-869.
  • Aghaie, M.; Vahedi, E.; Asadollahi, A. & Safari-Kahreh, M. (2014). An empirical Investigating to Effects of services Marketing mix on Brand Dimensions in Order to enhance brand Equity in the Tehran's Chain Stores. Research Journal of Recent Sciences, 3(2), 43-60.
  • Chapra, M.U. (1985). Towards a Just Monetary System. Leicester: The Islamic Foundation.
  • El Seoudi, A. W.; Mohamad, M. N.; Mohd, A. H. ; Nasohah, Z.; Alias, M. N. & Ghani, N. A. (2012). Islamic banking marketing. Journal of Economic Theory, 6(2), 61-65.
  • Estiri, M.; Hosseini F. & Yazdani H. (2011). Determinants of customer satisfaction in Islamic banking: evidence from Iran. International Journal of Islamic and Middle Eastern Finance and Management, 4 (4), 295-307.
  • Fathollahzadeh, M.; Hashemi, A. & Safari-Kahreh, M. (2011). Designing a New Model for Determining Customer Value Satisfaction and Loyalty towards Banking Sector of Iran. European Journal of Economics, Finance and Administrative Sciences, 28, 126- 138.
  • Gudarzi-Farahani, Y. and Sadr, S.M.H. (2012). Analysis of Islamic Bank's Financing and Economic Growth: Case Study Iran and Indonesia. Journal of Economic Cooperation and Development, 33(4), 1-24.
  • Hassan, K.M. & Lewis M.K. (2007). Handbook of Islamic Banking. Cheltenham (UK): Edward Elgar Publishing Limited.
  • Hennig-Thurau, T.; Gwinner, K. P. & Gremler, D. D. (2002). Understanding Relationship Marketing Outcomes: An Integration of Relational Benefits and Relationship Quality. Journal of Service Research, 4(3), 230-247.
  • Jamshidi, D. & Hussin, N. (2013). Determining a Conceptual Framework for Adoption of Islamic Credit Card in Context of Malaysia. Journal of Basic and Applied Scientific Research, 3(1), 188-196.
  • Karbhari, Y.; Naser, K. & Shahin, Z. (2004). Problems and Challenges Facing the Islamic Banking System in the West: The Case of the UK. Thunderbird International Business Review, 46(5), 521-543.
  • Kotler, P. & Keller, K. L. (2009). A Framework for Marketing Management (4th Ed.). Pearson Prentice Hall.
  • Memon, N. A. (2007). Islamic Banking: Present and Future Challenges. Journal of Management and Social Sciences, 3(1), 1-10.
  • Metawa, S. A. & Almossawi, M. (1998). Banking behaviour of Islamic bank customers: perspectives and implications. International Journal of Bank Marketing, 16(7), 299- 313.
  • Safari-Kahreh, M. & Safari-Kahreh, Z. (2012). An Empirical Analysis to Design Enhanced Customer Lifetime Value Based on Customer Loyalty: Evidences from Iranian Banking Sector. Iranian Journal of Management Studies, 5(2), 145-167.
  • Safari-Kahreh, M.; Ahmadi, H. & Hashemi, A. (2011). Achieving competitive advantage through empowering employees: An empirical study. Far East Journal of Psychology and Business, 3(3), 26-37.
  • Safari-Kahreh, M.; Tive, M.; Babania, A. & Hesan, M. (2014). Analyzing the Applications of Customer Lifetime Value (CLV) based on Benefit Segmentation for the Banking Sector. Procedia-Social and Behavioral Sciences, 109, 590-594.
  • Safari-Kahreh, Z.; Shirmohammadi, A. & Safari-Kahreh, M. (2012). An empirical study to analyze customer relationship management strategy using balanced scorecard. Management Science Letters, 2(5), 1603-1612.
  • Seyed-Javadin, S. R.; Raei, R.; Iravani, M. J. & Safari, M. (2014). An explanatory analysis to identify and prioritize the challenges of Islamic Banking implementation: the case of IR Iran. International Letters of Social and Humanistic Sciences, 24, 45-55.
  • Seyed-Javadin, S. R.; Raei, R.; Iravani, M. J. & Safari, M. (2014). Presenting a conceptual model to explain the role of strategic management and planning in Islamic banking competitiveness. International Letters of Social and Humanistic Sciences, 26, 46-56.
  • Seyed-Javadin, S. R.; Raei, R.; Iravani, M. J. & Safari, M. (2014). Conceptualizing and Examining the Critical Success Factors for Implementing Islamic Banking System towards Banking Sector of Iran: a Mixed Method Approach. Iranian Journal of Management Studies, Article in press, available at: http://ijms.ut.ac.ir.
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  • Vilares, M. & Coelho, P. S. (2003). The employee-customer satisfaction chain in the ECSI model. European Journal of Marketing, 37(11/12), 1703-1722.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171352043

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