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2010 | 3 | nr 1 | 87--103
Tytuł artykułu

Functionality of Product Packaging : Surveying Consumers' Attitude Towards Selected Cosmetic Brands

Autorzy
Treść / Zawartość
Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
The paper reviews the functions of product packaging and applies the theoretical findings to the empirical research, focusing on secondary and primary data of packaging of cosmetic products. A survey was performed in Kaunas City, Lithuania, to determine the consumers' opinion on four selected cosmetic brands: two brands from Lithuania and two of foreign origin, namely a) Optima Linija and BIOK; b) The Body Shop and L'Occitane. The chosen cosmetic brands are presented as separate mini case studies with a diagnostic comparison at the end. Further on, these brands were evaluated by respondents in Kaunas City (Lithuania), concerning their packaging and characteristics of its functionality. (original abstract)
Słowa kluczowe
Rocznik
Tom
3
Numer
Strony
87--103
Opis fizyczny
Twórcy
  • Mykolas Romeris University
Bibliografia
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  • www.biok.lt
  • www.loccitane.com
  • www.thebodyshop-usa.com
  • www.maxima.lt/pirkeju-klubas/.../optima-linija/
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171352855

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