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2009 | Relationship Marketing in Micro and Small Enterprises and Local Authorities - International Comparison | 248--276
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Municipal Offices and Companies - Mutual Attitudes and the Extent of Involvement in Establishing and Maintaining Relationships

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The research was focused on ascertaining attitudes of respondents to particular types of stakeholders. It was also necessary to find ways of thinking, feeling, and behaving connected with attitudes towards particular stakeholders. The research was carried out both in companies and in municipal offices. As companies and municipal offices are mutual stakeholders, there is a unique opportunity to compare their attitudes towards each other and their expectations as well as the extent of involvement in their relationships. Therefore, several special-purpose questions were included in the controlled interview so that more detailed information on their mutual attitudes and activities could be obtained. The following subchapters first recapitulate the acquired research results concerning the attitudes of companies towards municipal offices and their expectations and vice versa, and their answers to follow-up questions concerning their relationships are presented. Then, the attitudes, expectations, and the extent of involvement in the establishment of the relationships are compared. (fragment of text)
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