Czasopismo
2014
|
t. 15, z. 7, cz. 3 Firmy Rodzinne - współczesne nurty badań i praktyki zarządzania
|
391--403
Tytuł artykułu
Autorzy
Warianty tytułu
Języki publikacji
Abstrakty
There has been analysed the state of the domestic boiler market conditions in Ukraine, the composition of its subjects and objects. There were established the basic requirements for modern domestic boilers and priorities in the boiler production development. Also, there was proposed the market segmentation for household boilers in Ukraine and given a characteristic of the respective segments. There was conducted the clustering of regional domestic boilers markets and identified four clusters in accordance with volumes of the potential market capacity. Moreover, there were estimated the potential of the development of regional markets of individual sources to generate heat for the family business development in Ukraine and the most attractive region has been identified which is Western Region (Volyn, Ivano- Frankivsk, Lviv, Khmelnytsky, Chernivtsy and Ternopil regions); it has also been suggested the dependence for determining of the sale optimal volume of certain household boilers' brands for individual regions of Ukraine for family business implementation. The methods of theoretical synthesis, comparisons and analogies, expert assessments, mathematical and statistical analysis have been used. (original abstract)
Czasopismo
Rocznik
Strony
391--403
Opis fizyczny
Twórcy
autor
- Społeczna Akademia Nauk
autor
- Lviv National Polytechnic University
Bibliografia
- Щирін Ю., Журавльов Є., Якубець О., Співаковська Т. (2013), Розробка програми лояльності для виробника конвекторів №1 в Україні, "Маркетинг в Україні", №1.
- Жуковський С.С., Люльчак З.С. (2007), Тепло- і газопостачання об'єктів заселених територій (Термінологія), Ринок інсталяцій, № 6- 2.
- Зозулев А. (2005), Сегментирование рынка, Харьков.
- Регулярний моніторинг ринку побутових котлів (2013), Агенство індустріального маркетингу, Україна.
- Пилипчук (2006), Промисловий маркетинг, Київ.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171354545