Droga rozwoju strategii stosowanych przez korporacje międzynarodowe

• Autorzy: Agnieszka Dziubińska

Warianty tytułu

The Way of the Development of the Strategies Used by the International Corporations

• Języki publikacji: PL

Abstrakty

Jedna z definicji strategii mówi, iż jest ona syntetycznym ujęciem (głównych) charakterystyk organizacji i jej związków z otoczeniem - podsumowaniem skonstruowanym dla celów decyzyjnych warunkujących sukces i przetrwanie organizacji. Definicja ta zwraca uwagę na dwa podstawowe aspekty: na relacje między organizacją i jej otoczeniem oraz normatywne postulaty osiągania i utrzymania przewagi konkurencyjnej. Tak postawiony problem jawi się wyjątkowo ciekawie, gdy odniesie się go do współczesnych warunków funkcjonowania korporacji międzynarodowych. Niniejsze opracowanie stanowi próbę wskazania na związek między strategią korporacji międzynarodowej jako pochodnej zmian w otoczeniu a istniejącą organizacją przedsiębiorstwa. Wypracowane w innych warunkach funkcjonowania sposoby działania współcześnie nie gwarantują optymalnych rezultatów, pojawia się zatem problem transformacji zarówno strategii, jak i warunkującej jej organizacji adekwatnie do otoczenia.(fragment tekstu)

EN

In the context of the trends in global environment it is often observed that firm survival and success have become problematic. Today the challenge is to innovate by learning from the world, but the traditional projecting international was designed to leverage knowledge from the headquarters and combine it with the low-cost labour and row materials from the developing markets. Trying to force-fit an existing international organisation and its people into a new requirements will probably undermine its operational excellence and imperil the company's very survival. To move successfully to the new way of competition in the knowledge economy, companies must fundamentally augment their existing organisations or build new ones that are much more than simply copies of today's structures. As organisation and environment are two sides of the strategy coin it is important to focus on the new frontiers in understanding of the international strategy.(original abstract)

Słowa kluczowe

PL

Korporacje międzynarodowe; Strategia przedsiębiorstwa; Konkurencyjność przedsiębiorstwa; Przewaga konkurencyjna

EN

International corporation; Corporation strategies; Enterprise competitiveness; Competitive advantage

• Czasopismo: Studia Ekonomiczne / Akademia Ekonomiczna w Katowicach
• Rocznik: 2007
• Numer: nr 47 Zarządzanie przedsiębiorstwem w warunkach nowej gospodarki
• Strony: 27--36

Twórcy

autor

Agnieszka Dziubińska

• Akademia Ekonomiczna im. Karola Adamieckiego w Katowicach

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