Effectiveness of Domain Names: An Analysis of the Country Destination Web Sites

• Autorzy: Ridvan Kozak , Yolal Medet

Warianty tytułu

Efektywność domen internetowych na przykładzie badań stron internetowych wybranych krajów

• Języki publikacji: EN

Abstrakty

EN

For businesses to communicate effectively on the Internet, it is essential that they have a unique "address" that is easily recognizable to customers11. This is also true for the tourism destinations which are striving in a fierce competition. As such, the only way to secure specific words or word combinations is to purchase them from the current owner or wait for someone who accidentally forgets to renew their registration for them. Apparently, rather than chasing and following the expired domains, the real players, that is the potential domain investors have to head towards the domain speculation market. A lot of appealing domain names can be bought secondhand at Sedo or similar domain name collectors. The findability problem is more drastic for the tourism destinations and businesses. Consequently, this study aimed to provide a framework for comprehending the effectiveness of a domain name and examined the effectiveness of geodomains in Europe and Asia. The study offered a five point effectiveness criteria from very poor to excellent. The analysis of the domain names of European and Asian countries showed that almost one tenth of destination domain names are in an excellent structure while half of the domain names are good. On the other hand poor domain names dominate the Asian countries. In this regard, it is found that European geodomains were more or less in a better position compared to Asian countries. This study is limited to the domain names of European and Asian countries. However there is a need for further studies covering all the countries around the world. Further studies may also deal with the contents of destination Web sites and the usability of those Web sites. On the other hand trust on such destination websites is an important issue to understand. Future studies may also research on the trust of the users on destination websites. Such studies will enhance our understanding of the Internet use and contribute to both practitioners and academics.(fragment of text)

Nazwy domen internetowych są niewątpliwie dobrem rzadkim, co implikuje konieczność ich efektywnego wykorzystania. W artykule przedstawiono autorską koncepcję mierzenia efektywności domen na przykładzie wybranych państw z Europy i Azji. W wyniku badań stwierdzono znaczne różnice w efektywności stron internetowych pomiędzy państwami leżącymi w Europie i Azji. (abstrakt oryginalny)

Słowa kluczowe

EN

Internet domain; Internet

PL

Domena internetowa; Internet

• Czasopismo: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Ekonomiczne Problemy Turystyki
• Rocznik: 2010
• Numer: nr 14
• Strony: 61--68

Twórcy

autor

Ridvan Kozak

• Anadolu University

autor

Yolal Medet

• Anadolu University

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