Service Value in Hospitality Industry

• Autorzy: Margarita Platace

Warianty tytułu

Wartość dla klienta w sektorze hotelarskim

• Języki publikacji: EN

Abstrakty

EN

The unique characteristics of service, which include - intangibility, inseparability, heterogeneity, perishability, made it necessary to propound a new dimension of value chain. The value chain required in the service industry is different from that of the manufacturing industry and is built up on value co-creation system. The research conducted does not give a complete picture about the situation on the hotel market in Latvia, but it gives an overview, what the main values for hotel managers in Latvia are. As it was mentioned before there are very few investigations about customer value and services value, further work should be done and the information gained will be used during the next stage of the research, which is to develop a model for maximizing a service value in hospitality industry. (fragment of text)

Dostarczenie klientowi produktu o odpowiednim współczynniku "cena - jakość" jest kluczem do sukcesu w wielu sektorach gospodarki. Również menedżerowie przedsiębiorstw hotelarskich powinni w swoich działaniach uwzględniać elementy łańcucha wartości. W artykule przedstawiono przykłady polityki jakości w przedsiębiorstwach hotelarskich zrzeszonych w Łotewskim Związku Hotelarzy i Restauratorów. (abstrakt oryginalny)

Słowa kluczowe

EN

Value to customer; Hotel industry

PL

Wartość dla klienta; Hotelarstwo

• Czasopismo: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Ekonomiczne Problemy Turystyki
• Rocznik: 2010
• Numer: nr 14
• Strony: 123--131

Twórcy

autor

Margarita Platace

• School of Business Administration Turiba, Latvia

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