Events as an Element of Tourist Destination Quality - a Case Study of Primorje-Gorski Kotar County

• Autorzy: Ana-Marija Vrtodušić Hrgović , Marina Andrijanić
• Języki publikacji: EN

Abstrakty

EN

Integrated Quality Management (IQM) was developed to encourage the development and implementation of approaches focused on quality and sustainable development. It represents an integrated approach to managing the quality of tourist destinations on a continuous basis. IQM emphasizes four key elements in its approach: tourist satisfaction, local tourism industry satisfaction, local people's quality of life and environmental quality. QUALIT EST is a tool designed by the European Commission for measuring the results of implementing quality processes in destinations. It consists of two groups of indicators: quality of the destination and quality of the tourism product. One of the elements that are measured within the second group is related to the quality of the tourism offering, which includes events among other things. Events, an important element in creating a tourism offering, have an effect on the image and promotion of the destination, on the length of tourists' stay, on occupancy rate and on tourist consumption. Accordingly, the aim of this paper is to analyse tourist events in Primorje-Gorski Kotar County by their type and by region. The results of analysis could provide a basis for improvements related to the development of different types of tourist events in different destinations of Primorje-Gorski Kotar County.(author's abstract)

Słowa kluczowe

EN

Integrated Management System; Marketing events

PL

Zintegrowane systemy zarządzania; Wydarzenia marketingowe

• Czasopismo: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Scientific Journal. Service Management
• Rocznik: 2014
• Tom: 14
• Strony: 141--148

Twórcy

autor

Ana-Marija Vrtodušić Hrgović

• University of Rijeka, Croatia

autor

Marina Andrijanić

• University of Rijeka (Student), Croatia

Bibliografia

• Avgousti, K. (2012). The use of events in the development of the tourism industry: The case of Cyprus. Event Management, 16 (3): 203-221.
• Bowdin, G.A.J., Allen, J., O'Toole, W., Harris, R. & McDonnell, I. (2011). Events management. Oxford: Butteworth-Henemann.
• Dubrovnik and Neretva County Tourist Board (2013). Calendar of Events. Available at: http://visitdubrovnik.hr/hrHR/Dogadanja?ZWR0X DMxLjEyLjIwMTMgMDA6MDA6MDAsc2R0XDAxLjAxLjIwMTMgMDA6MDA6MDA (accessed on 1.12.2013).
• European Communities (2000). Towards quality rural tourism. Brussels: European Communities.
• European Communities (2003). A Manual for Evaluating the Quality performance of Tourist Destinations and services. Luxembourg: European Communities.
• Getz, D. (2008). Event tourism: Definition, evolution, and research, Tourism Management, 29 (3): 403-428.
• TO MAS (2010). Institute for Tourism (Summer Survey 2010). Zagreb: Institute for Tourism.
• Istria Tourist Board (2013). Calendar of Events. Available at: www.istra.hr/hr/atrakcije-iaktivnosti/kalendardogadanja?datum_ pocetka=14 12 2013&datum_zavrsetka=31 12 2014&filterCity=&filterRegion=&filterVrste=&filterPojam=. (accessed on 1.12.2013).
• Jurinčić, I. & Brezovec, T. (1998). Events and destination image. Proceedings on International Congress Hotelska kuća '98 Opatija, University of Rijeka, Faculty of Tourism and Hospitality Management: 171-178.
• Kvarner County Tourist Board (2013). Calendar of Events. Available at: www.kvarner.hr/turizam/događanja (accessed on 31.03.2013).
• Milohnić, I., Vrtodušić Hrgović A.M. & Kvasić, S. (2012). Event management from the perspective of guest satisfaction. Conference Proceedings: 6th International Conference of the School of Economics and Business- Beyond the Economic Crisis: Lessons Learned and Challenges Ahead, Sarajevo, University of Sarajevo, School of Economics and Business: 322-334.
• Shone, A. & Parry, B. (2004). Successful Event Management. SI. Hampshire: Cengage Learning EMEA.
• Soteriades, M.D. & Dimou, I. (2011) Special Events: A Framework for Efficient Management. Journal of Hospitality Marketing & Management, 20: 329-346.
• Split-Dalmatia County Tourist Board (2013). Calendar of Events. Available at: www.dalmatia.hr/hr/kalendar-dogadanja-2 (accessed on 1.12.2013).
• University of Rijeka (2005). Master plan for the development of tourism in Primorje-Gorski Kotar county. Rijeka: University of Rijeka.
• Van der Wagen, L. (2001). Event Management for Tourism, Cultural, Business and Sporting Events. NSW: Pearson Hospitality Press.