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2015 | nr 2 | 61--71
Tytuł artykułu

Food Market Diversification Approach - Lithuanian Case

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EN
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EN
Despite many efforts of liberalising foreign trade in agri-food products in early nineties and the membership in WTO in 2001, the real benefit for enlarged trade volumes was obtained after Lithuania entered the EU. Agri-food exports and imports volumes rose intensively, on average 23 per cent for exports and 21 per cent for imports during the 2004-2013 period. Analysis showed that exporting firms simultaneously seek to balance their growth across both the geographic and product diversification domains. Lithuanian agricultural products, which get higher EU support (e.g. direct payments), prevail on foreign markets (e.g. milk products, grains, wheat gluten, etc). After the EU accession, Lithuania became a gateway for other European exporters for reaching Eastern countries. The volumes of Lithuanian origin products in total agri-food exports fell down from 89.2 per cent in 2003 to 64.3 per cent in 2013. Analysis of the export geography of Lithuanian origin agri-food products showed that Lithuania has three stable markets (Russia, Germany and Latvia) and is strongly dependent on them. Nevertheless, market diversification appears from 2008. In 2013, this tendency has strengthen. Breakthrough in agri-food exports is expected to the African, Asian, Scandinavian countries and Australia. Expert evaluation showed that there strong breakthrough in wheat gluten, meat and meat products and bakery products exports is expected from Lithuania. Smaller, but no less important export growth is projected in dairy sector. (fragment of text)
Rocznik
Numer
Strony
61--71
Opis fizyczny
Twórcy
  • Lithuanian Institute of Agrarian Economics Vilnius, Lithuanian
  • Lithuanian Institute of Agrarian Economics Vilnius, Lithuanian
Bibliografia
  • 1. Agricultural and food sector in Lithuania 2013. Lithuanian Institute of Agrarian Economics, Vilnius 2014.
  • 2. Bagdanavicius J.: Tarptautines prekybos politikos pokyćiai. Lietuvos ukis 11/12, Vilnius 1999.
  • 3. Business growth services. Innovate new products. Diversify into new markets. Improve sales and marketing. California Manufacturing Technology Consulting, Torrance 2010.
  • 4. European Commission: Trade development and regional integration in Lithuania. Development and cooperation, EuropeAid, Trade development and regional integration Lithuania, Brussels 2013.
  • 5. Gargasas A., Mugiene I.: Koncentrines diversifikacijos strategijos taikymas grudus su-perkanćiose jmonese. Management theory and studies for rural business and infrastruc-ture development. Vol. 33, no. 4, K.aunas'2012.
  • 6. Hashai N., Delios A.: Balancing growth across geographic diversification and product diversification: A contingency approach. International Business Review, Dec 2012, vol. 21, issue 6.
  • 7. Jefferson & Associates, Inc.: Marketing Strategy - Market Diversification [Interactive] <http://www.jeffersonassoc.com/mktdiversificationstrategy.htm>, [Date: 11.07.2014]. Westlake, Ohio 2009.
  • 8. Póyry: New Products and New Markets: A Process for Successful Innovation. Executive wire, North America/2013 - 1.0, New York 2013.
  • 9. Travkina I., Dudzevićiute G., Maciukevićiene L.: Accession to the European Union: im-pact of legislation change on performance of lithuanian companies. Business: Theory and Practice, 2009, 10(2), Vilnius 2009.
  • 10. Turner M., Winter D.: Farm Diversification Activities: Benchmarking Study 2002. Centrę for Rural Research Report, Exeter, no. 4,2003.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171363721

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