Cooperation Between Tourism Enterprises in Zachodniopomorskie Voivodship: an Analysis and Assessment

• Autorzy: Dawid Milewski

Warianty tytułu

Współpraca przedsiębiorstw turystycznych w województwie zachodniopomorskim: analiza i ocena

• Języki publikacji: EN

Abstrakty

EN

The research conducted shows that regular cooperation of entities from the tourism trade that operate in Zachodniopomorskie voivodeship is local and realized mainly between tourism businessmen themselves. Almost 60% of the entities cooperate with local government institutions. However, the evaluation of this cooperation between companies indicates that collaboration is poor or very poor. Most respondents mentioned trade associations, local government authorities, and trade chambers as entity that are or could be initiating cooperation between companies in the tourism trade. As the main reason for lack of cooperation between tourism businesses the respondents indicated mutual distrust, lack of information about possibility to cooperate and lack of tradition of cooperation. The sources of many mutual prejudices also lie in the mental sphere of businesspeople themselves. Therefore, it seems justified to use funds to finance common ventures of the companies (e.g. within the framework of the EU financing programmes), which will allow the stakeholders to remove a number of the abovementioned obstacles, and simultaneously will make it possible to realize common projects. Lack of tradition of cooperation inclines entrepreneurs to seek examples of good practice in the scope of cooperation, and to organize integration meetings or cooperative exchanges. As a result of such initiatives, tourism entities will doubtlessly start noticing profits from cooperation. Despite obstacles, the companies also see profits from potential cooperation, such as the possibility to promote their business more efficiently, as well as mutual cooperation through providing customers with complex service and greater availability of services. Every third company thinks cooperation determines faster flow of information, innovations and technological novelties. It is noteworthy that the majority of the companies examined see it possible to create a tourism cluster. That perception of cooperation and the existing examples of this kind of cooperative actions (local tourism organizations, associations, etc.) are a strong development basis for further, regional cooperation in the business. The abovementioned conclusions enable formulation of certain recommendations, especially for business-related institutions, local government entities, and tourism organizations, with regard to shaping cooperative and cluster relationships among tourism businesses, namely: - creating favorable conditions for regional cooperation and beyond, with reference to the possibility of establishing cooperation among tourism companies (cooperative exchanges, fairs, promotional actions), - promoting "good practice" with regard to cooperation, - financial support for companies that undertake common ventures, including gaining European Union funds, - strengthening cooperation between companies, especially taking into consideration local tourism organizations, tourism and other associations on the basis of which cluster structures can be formed in the future. The essence of the tourism product as a complex set of services and facilities offered to potential and current tourists makes it necessary for various entities of tourism economy as well as research centers and local government entities to cooperate, in order to achieve mutual benefits, in the scopes of counseling, training, market information, institutional support, carrying out research in the tourism market, and many other activities without which tourism enterprises could not function efficiently. An indispensable element of such cooperation is constant flow of knowledge and information, which is especially noticeable in functioning cluster structures. Knowledge and information available to entities of tourism economy is, in turn, a precondition of their proper development and strengthening of their competitive position.(author's abstract)

W artykule przedstawiono analizę i ocenę powiązań kooperacyjnych w branży turystycznej. Zagadnienia te omówiono w kontekście przeprowadzonych badań ankietowych wśród firm turystycznych województwa zachodniopomorskiego należących do sektora MSP. Badano przede wszystkim takie zagadnienia, jak: - forma i zakres współpracy firm turystycznych z podmiotami z branży, - bariery dla rozwoju kooperacji w branży turystycznej, - korzyści płynące ze współpracy firm turystycznych, - szanse powstania klastra turystycznego. Wyniki badań pozwoliły na przedstawienie wniosków i rekomendacji samorządom oraz instytucjom z otoczenia biznesu związanych z analizowanymi zagadnieniami(abstrakt autora)

Słowa kluczowe

EN

Cooperation; Tourist enterprises; Business cluster

PL

Współpraca; Przedsiębiorstwo turystyczne; Klastry

• Czasopismo: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Scientific Journal. Service Management
• Rocznik: 2010
• Tom: 5
• Strony: 219--225

Twórcy

autor

Dawid Milewski

• Uniwersytet Szczeciński

Bibliografia

• A. Rapacz, Przedsiębiorstwo turystyczne, Difin, Warszawa 2007
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• Ł. Nawrot, P. Zmyślony, Współpraca grup interesu w polskich regionach turystycznych, in: Gospodarka turystyczna a grupy interesu, ed. S. Wodejko, SGH, Warszawa 2006, p. 69-70
• A. Rapacz, Współpraca sektora publicznego i sektora prywatnego w miejscowościach i regionach turystycznych, in: Gospodarka turystyczna. Turystyka i gospodarka turystyczna w Polsce na tle procesów integracji w Europie. Euroregionalizacja. Konkurencyjność. Marketing, Prace Naukowe Akademii Ekonomicznej im. Oskara Langego in Wrocław no. 1074, Wydawnictwo AE in Wrocław, Wrocław 2005, p. 49
• P. Niedzielski, A. Dołowy, D. Milewski, D. Szostak, Innowacyjność i struktury klastrowe w województwie zachodniopomorskim. Turystyka, University of Szczecin, Szczecin 2008