Destination Competitiveness and Inter-Organizational Relations Competitiveness Paradigm. Challenges of Application

• Autorzy: Michał Żemła

Warianty tytułu

Konkurencyjność obszarów recepcji turystycznej a paradygmat przewagi konkurencyjnej opartej na związkach międzyorganizacyjnych

• Języki publikacji: EN

Abstrakty

EN

The concept of tourism destination competitiveness is usually presented in an approach characteristic for regional economics where this term is connected with ability to create a competitive offer or even wider, to develop tourism and by tourism in a sustainable way. However it is not the only possible approach to this concept. The tourism market characterized with growing, fierce competition calls for more entrepreneurial approach. In many works tourism destination is not defined as a separated part of space but rather the metaphor of a company or a network of companies is being used.1 In such an approach the output of business science might be implemented to the management process at the level of destination and the term destination competitiveness is much more linked with the success in the tourism market.2 In this approach we might also accept the definition of destination competitiveness as an ability to compete successfully on the free tourism market(fragment of text)

W artykule wskazano na potrzebę nowego podejścia do zarządzania konkurencyjnością obszarów recepcji turystycznej czerpiącego podstawowe idee z coraz powszechniej akceptowanego na rynku przedsiębiorstw paradygmatu przewagi konkurencyjnej opartego na związkach międzyorganizacyjnych. Branża turystyczna ze swej natury jest przemysłem opartym na współpracy i powiązaniach sieciowych poszczególnych podmiotów. Entuzjastycznie wspierana w literaturze anglojęzycznej koncepcja zarządzania sieciowego w branży turystycznej nie jest wolna jednak od problemów związanych z jej szczególnym charakterem. Powoduje to, że prosta aplikacja zasad opracowanych na potrzeby zarządzania przedsiębiorstwami uczestniczącymi w sieciach relacji jest trudna, a nawet niewskazana. Spośród tych cech za najważniejsze uznano i omówiono: zdefiniowanie przestrzenne sieci i niedobrowolny charakter uczestnictwa w niej, szczególną rolę wolnych dóbr turystycznych, dominację małych, a często bardzo małych przedsiębiorstw w branży turystycznej, zróżnicowanie uwarunkowań na poszczególnych obszarach oraz niemożność precyzyjnego wytyczenia granic między poszczególnymi sieciami(abstrakt autora)

Słowa kluczowe

EN

Competitiveness; Tourism

PL

Konkurencyjność; Turystyka

• Czasopismo: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Scientific Journal. Service Management
• Rocznik: 2010
• Tom: 5
• Strony: 249--263

Twórcy

autor

Michał Żemła

• Katowice School of Economics, Poland

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