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Tytuł artykułu
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Warianty tytułu
Języki publikacji
Abstrakty
As globalization continues its rapid pace, business managers must have tools and expertise to discover new ways to obtain gains from trade and new ways to reduce the costs of trade. It is necessary to adopt original approaches, capabilities, and strategies to succeed in world markets. Developing international knowledge is the foremost management challenge in the emerging global market place. The aim of this paper is to introduce the 'Star Analysis' as a method for applying this knowledge to obtain international competitive advantage. The results have been developed by the research project MSM 6215648904 'The Czech Economy in the Process of Integration and Globalisation, and the Development of Agricultural Sector and the Sector of Services under the New Conditions of the Integrated European Market' of Mendel University in Brno, Faculty of Regional Development and International Studies. (original abstract)
Rocznik
Tom
Numer
Strony
99--105
Opis fizyczny
Twórcy
autor
- Mendel University of Agriculture and Forestry Brno, Czech Republic
Bibliografia
- Bečvářová V. [2005]: Agribusiness - a scope as well as an opportunity for contemporary agriculture. Agricultural Economics no. 51(7), pp. 285-292.
- Darkwah S.A. [2007]: The Impact of Cocoa Industry Development on the Economy of Ghana. Mendel University, Brno.
- Dicken P. [2003]: Global Shift: Reshaping the Global Economic Map in the Twenty-First Century. Sage, London.
- Mackinnon D., Cumbers A. [2007]: An Introduction to Economic Geography. Globalization, Uneven Development and Place. Pearson Education Limited, Harlow.
- Smělíková E. [2006]: Analysis of Manufacturing Networks and Supply Chains from the Operation Strategy Perspective. Agricultural Economics no. 52(9), pp. 418-426.
- Spulber, D.F. [2007]: Global Competitive Strategy. Cambridge University Press, New York.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171366525