Rutyny współtworzenia wartości z klientem - konceptualizacja i pomiar

• Autorzy: Maciej Mitręga , Justyna Laskowska-Witek

Warianty tytułu

Routines of Customer Value Co-Creation - Conceptualization and Measurement

• Języki publikacji: PL

Abstrakty

W artykule przedstawiono tzw. zdolność przedsiębiorstwa do współtworzenia wartości z klientem jako wyłaniający się obiekt badań w marketingu i zaproponowano narzędzie pomiarowe służące do pomiaru tej zdolności. Zaprezentowane są też wyniki badań bezpośrednich umożliwiające ocenę zaproponowanego modelu pomiarowego, a także wnioski dotyczące możliwości wykorzystania tego modelu w dalszych badaniach. (abstrakt oryginalny)

EN

This paper proposes so-called customer value co-creation capability as and emerging research area in marketing and it develops the measurement tool adjusted to this capability. The paper presents results of field research that allows for measurement model testing. Suggestions for further research are discussed. (original abstract)

Słowa kluczowe

PL

Marketing; Wartość klienta; Marketing usług

EN

Marketing; Customer value; Service marketing

• Czasopismo: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Studia i Prace Wydziału Nauk Ekonomicznych i Zarządzania
• Rocznik: 2015
• Numer: nr 39 T.2 Zarządzanie
• Strony: 25--36

Twórcy

autor

Maciej Mitręga

• Uniwersytet Ekonomiczny w Katowicach

autor

Justyna Laskowska-Witek

• Uniwersytet Ekonomiczny w Katowicach

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