The Key Success Factors of Investing in Shopping Malls on the Example of Polish Commercial Real Estate Market

• Autorzy: Krystyna Waszak

Warianty tytułu

Czynniki sukcesu inwestycji w centra handlowe na przykładzie polskiego rynku nieruchomości komercyjnych

• Języki publikacji: EN

Abstrakty

EN

The author presents results of a research on shopping malls from historical, economic and client's perspectives. Her intention is to show criteria that should be considered by investors in shopping centers when selecting a specific object of investment. The author identifies success factors of shopping malls on the example of Polish shopping centers in five biggest Polish cities. For the purpose of analysis major Polish shopping centers with an established market position were chosen. The author presents the history of shopping malls, a literature overview on the topic of shopping centers, and criteria of choosing the best city to locate shopping center in. Next the author focuses on the specific objects of investment and their popularity in the city, looking for the determinants of success in the local commercial real estate market. The author uses monographic method to analyze shopping mall location, taking into consideration economic, marketing and retail factors. Data come from many sources, and are analyzed statistically, which shows implications and correlations between them. Furthermore, the author calculates seasonal factors on the frequency of visits in Polish shopping centers, showing when it is the best time to catch the attention of the widest group of clients(original abstract)

The author presents results of a research on shopping malls from historical, economic and client's perspectives. Her intention is to show criteria that should be considered by investors in shopping centers when selecting a specific object of investment. The author identifies success factors of shopping malls on the example of Polish shopping centers in five biggest Polish cities. For the purpose of analysis major Polish shopping centers with an established market position were chosen. The author presents the history of shopping malls, a literature overview on the topic of shopping centers, and criteria of choosing the best city to locate shopping center in. Next the author focuses on the specific objects of investment and their popularity in the city, looking for the determinants of success in the local commercial real estate market. The author uses monographic method to analyze shopping mall location, taking into consideration economic, marketing and retail factors. Data come from many sources, and are analyzed statistically, which shows implications and correlations between them. Furthermore, the author calculates seasonal factors on the frequency of visits in Polish shopping centers, showing when it is the best time to catch the attention of the widest group of clients(abstrakt oryginalny)

Słowa kluczowe

EN

Real estate market; Investment

PL

Rynek nieruchomości; Inwestycje

• Czasopismo: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
• Rocznik: 2015
• Numer: nr 381 Financial Investments and Insurance - Global Trends and the Polish Market
• Strony: 455--468

Twórcy

autor

Krystyna Waszak

• Wrocław University of Economics, Poland

Bibliografia

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Identyfikatory

DOI

10.15611/pn.2015.381.33