Uwarunkowania polityki cen dla asortymentu produktów oferowanych na stacjach paliw

• Autorzy: Grzegorz Karasiewicz , Marcin Nowakowski

Warianty tytułu

Determinants of Pricing Policy for the Assortment of Products Offered at Gas Stations

• Języki publikacji: PL

Abstrakty

Celem artykułu jest przedstawienie uwarunkowań ustalania cen detalicznych dla asortymentu paliw oferowanych stacjach paliw. Na postawie badań ilościowych przeprowadzonych w okresie od 5 września 2014 r. do 20 lutego 2015 r. na próbie 52 stacji paliw (łączna liczba obserwacji 4692) określono, co w większym stopniu determinuje ceny produktów typu premium - ceny produktów podstawowych czy jednostkowy koszt zakupu. Ponadto badania były podstawą do określenia podstawy różnic w marżach produktów typu premium i produktów podstawowych w trzech wymiarach: operator, typ stacji (ze względu na poziom marż detalicznych) i rodzaj produktu (benzyna i diesel). (abstrakt oryginalny)

EN

The article presents considerations for determining retail prices of fuels assortment offered at gas stations. On the basis of quantitative research conducted in the period from 5 September 2014 to 20 February 2015, on a sample of 52 gas stations (total number of observations 4692) it was determined which factors influence the premium product prices - the prices of basic products or the cost of product. Furthermore, these studies were the basis for the determination of the differences in the margins of premium products and basic products in three dimensions: the retailer, station type (based on the level of retail margins) and product type (unleaded gasoline or diesel). (original abstract)

Słowa kluczowe

PL

Ceny; Ceny paliw; Polityka cenowa; Wyniki badań

EN

Prices; Fuel prices; Pricing policy; Research results

• Czasopismo: Marketing i Rynek
• Rocznik: 2015
• Numer: nr 9
• Strony: 28--36

Twórcy

autor

Grzegorz Karasiewicz

• Uniwersytet Warszawski

autor

Marcin Nowakowski

• Uniwersytet Warszawski

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