Czasopismo
2015
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Social Exclusions in Europe : Marketing Perspective
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142--173
Tytuł artykułu
Autorzy
Warianty tytułu
Języki publikacji
Abstrakty
The aim of this paper is to provide a comprehensive review about the psychological background, as well as consequences of consumption and consumer behavior including the communication and advertising process and other information technology based marketing tools in order to give opportunity for NGOs to reconsider their activities and realize the importance of conscious marketing activities. Then the dimensions and current extent of consumer consciousness are discussed in order to provide a base for further investigations. The characteristics of external and internal consciousness are discussed, besides providing information about a special lifestyle group. The third section is dealing with the psychological background of consumer behavior, including rational and irrational actions. (fragment of text)
Rocznik
Strony
142--173
Opis fizyczny
Twórcy
Bibliografia
- Akos K. (2011), Overall model of consumer behavior, Lectures.
- Encyclopedia Britannica (s.a.), Attribution theory. http://www.britannica.coin/EBcheckcd/ topic/394212/motivation/12709/Attribution-theory
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171387333