360° DOFIR-Model for Identity, Image and Reputation Conceptual Model for 2.0 Era for Non-Profit Organizations

• Autorzy: Tom Spanjaard , Martin Vonk
• Języki publikacji: EN

Abstrakty

EN

In this chapter we present how reputation is eventually influenced by the desired and organizational identity, organizational touch points and corporate image. After a theoretical introduction, this paper introduces the 360° DOFIR-model, a conceptual model for Desired identity, Organizational identity, Fuzzy touch points, Image and Reputation. This chapter is relevant for NGO's, for it will provide them with insight in how reputation is influenced. Relevance will also be found by innovative entrepreneurs, who need to manage image and reputation over multiple stake holders in for example the start-up and funding phase. This paper will also be relevant for scholars in the topics of identity, image and reputation, for it provides a new model for understanding these topics in the 2.0 society. (fragment of text)

Słowa kluczowe

EN

Non-profit organisations; Corporate identity (CI); Company image

PL

Organizacje non-profit; Całościowa identyfikacja (CI); Wizerunek przedsiębiorstwa

• Czasopismo: Scientific Publications / University of Economics in Katowice
• Rocznik: 2015
• Tom: Social Exclusions in Europe : Marketing Perspective
• Strony: 174--188

Twórcy

autor

Tom Spanjaard

autor

Martin Vonk

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