Exploring Relationship among Factors of Virtual Communities, Trust and Buying in Pakistan

• Autorzy: Muhammad Nouman Shafique , Naveed Ahmad , Iqbal Kiani , Muhammad Ibrar
• Języki publikacji: EN

Abstrakty

EN

Currently the world is experiencing a tremendous growth in the use of social networking sites (SNS). Virtual communities is Increasing day by day, there is still a lack of studies analyze on role of virtual community in impulse buying on the base of trust. Dramatic change in the technology it play role for the virtual communities. Virtual community is a group of people who share common interest and practices, who tend to communicate to each other on the regular base over internet via a common mechanism or location (e.g. social networking websites). Generally, virtual communities serve discussion forums where people communicate with each other and sharing common interest via an electronic media. Virtual communities play role both the retailer and consumer to communicate and discuss information regarding various product of interest.(original abstract)

Słowa kluczowe

EN

Virtual reality; Relational capital; Communication on the Internet; Consumer

PL

Rzeczywistość wirtualna; Kapitał relacyjny; Komunikowanie w internecie; Konsument

• Czasopismo: International Letters of Social and Humanistic Sciences (ILSHS)
• Rocznik: 2015
• Tom: 49
• Strony: 115--122

Twórcy

autor

Muhammad Nouman Shafique

• Scholar Preston University, Islamabad, Pakistan

autor

Naveed Ahmad

• Department of Business Administration, Lahore Leads University, Pakistan

autor

Iqbal Kiani

• Scholar Preston University, Islamabad, Pakistan

autor

Muhammad Ibrar

• Scholar Preston University, Islamabad, Pakistan

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