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2014 | Global Business Towards New Paradigm in Time of Crisis | 51--66
Tytuł artykułu

Preventing Future Crisis of the Young Business Professionals' Knowledge Transfer in the Hungarian Higher Education

Autorzy
Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
In the era of the "information society", changes are so rapid and dramatic that we have become used to focus on the future. "Present" serves "future"; "past" is fading and "present" has become more intensive. Only one thing is stable: constant change. In the recent past, changes took place during decades. Recently it has become so rapid, that sometimes it is almost impossible to react. We thought there was time to respond these challenges with using marketing as a strategy and in an extended aspect. Marketing as a strategic set of tools and a leadership philosophy, where the stakeholders are in the center of the activities of the companies. Where the institutions of the public sector services companies - in this article the higher education institutions - have a clear vision what and how to offer as a real value. Where it is clear whose interest and how should be served. Additionally we also still need to face with the consequences of the global financial crisis and one of its worst effect the increased level of young unemployed professionals. (fragment of text)
Twórcy
autor
  • Budapest Business School, Hungary
Bibliografia
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  • OECD, 2012b, Indonesia: UNESCO Institute for Statistics (World Education Indicators Programme), Table D5.2, www.oecd.org/edu/eag2012.
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  • The Guardian, 2011, Positioning Universities: How HEIs Can Develop Distinctiveness Sriategies, http://www.theguardian.com/higher-education-network/blog/2011/may/ 19/positioning-universities-distinctiveness (10.12.2013).
  • The Telegraph, 2013, Unemployed Teenagers Blame Lack of Computer Skills, 12 March.
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Typ dokumentu
Bibliografia
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Identyfikator YADDA
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