Оnline Marketing Strategies : the Future is Here

• Autorzy: Susanne Schwarzl , Monika Grabowska
• Języki publikacji: EN

Abstrakty

EN

It is well-known that traditional (offline) marketing strategies are already widely used by the companies around the world and there are almost no new options for fostering competition. And here comes online marketing with almost unlimited possibilities and options. This paper focuses on the growing importance of online marketing, including research of the state of the art through analysis of the data provided by numerous surveys. It also contains brief description of the online marketing itself, basic strategies on the internet nowadays and the answer to the question: How it is possible to get new customers while keeping the old ones? (original abstract)

Słowa kluczowe

EN

e-marketing; Customer behaviour; Marketing research

PL

Marketing internetowy; Zachowania klientów; Badania marketingowe

• Czasopismo: Journal of International Studies
• Rocznik: 2015
• Tom: 8
• Numer: nr 2
• Strony: 187--196

Twórcy

autor

Susanne Schwarzl

• MCI Management Center Innsbruck Austria

autor

Monika Grabowska

• Wrocław University of Economics, Poland

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Identyfikatory

DOI

10.14254/2071-8330.2015/8-2/16