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2015 | 8 | nr 1 | 106--118
Tytuł artykułu

Model of Market Orientation of High-tech Firms in the Czech Republic

Autorzy
Treść / Zawartość
Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
This article will contribute to better understanding of the phenomenon of market orientation and measurement of market orientation on the Czech market. The primary aim of this paper is to describe a concept of market orientation and to develop a modified model of market orientation (MMOM). The target group of respondents is mainly managers (N=328) of high-tech companies. Reached respondents were asked to fill in a questionnaire prepared on a website in digital form. A seven-point Likert type scale ranging from 1 (absolutely disagree) to 7 (absolutely agree) were used to help the respondents express their opinion. The main method of statistical analysis is exploratory and confirmatory factor analysis. This analysis supported the hypothesis about four-factor structure. Four dimensions (Customer Intelligence Generation, Competitor Intelligence Generation, Intelligence Dissemination & Integration and Responsiveness to Market Intelligence) were found. (original abstract)
Rocznik
Tom
8
Numer
Strony
106--118
Opis fizyczny
Twórcy
autor
  • Tomas Bata University in Zlín, Czech Republic
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Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171391613

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