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2015 | 8 | nr 3 | 145--154
Tytuł artykułu

Big Five Personality and Different Meanings of Happiness of Consumers

Treść / Zawartość
Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
Happiness is an increasingly important topic worldwide affecting the economic policy of many countries. Prior studies have found that the specific meaning of happiness for individual consumers can vary. This study aimed to test whether the difference could be observed in the texts of online blogs that express people' experience of happiness. A text mining approach was taken, and the analysis results showed that the linguistic characteristics of extroversion, conscientiousness, and openness to experience have significant relationship with the different meanings of happiness manifested by the level of arousal in the texts. (original abstract)
Rocznik
Tom
8
Numer
Strony
145--154
Opis fizyczny
Twórcy
autor
  • Hongik University, Seoul, Korea
  • Hongik University, Seoul, Korea
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Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171392231

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