Enhancing the Quality of Consumer Ethnocentrism Research by Means of Systematic Review

• Autorzy: Agnieszka Hat
• Języki publikacji: EN

Abstrakty

EN

This paper adopts the template of systematic literature review and provides an up-to-date synthesis of the literatur on consumer ethnocentrism. The main aim of this paper is to adopt the systematic review approach as a tool for highligthing, mapping and assessing the existing intellectual achievements (Lee, 2009) as well as to specify a research question to develop the present body of consumer ethnocentrism knowledge further. What is more, the paper aims at outlining the quantitative part of systematic review method as one of the literature analysis tool. Taking advantage of the systematic review method enabled the author both to highlight the rich origins of consumer ethnocentrism literature and to manage the diversity of knowledge for the doctoral thesis purpose. (fragment of text)

Słowa kluczowe

EN

Ethnocentrism; Consumer research

PL

Etnocentryzm; Badania konsumenckie

• Czasopismo: Scientific Publications / University of Economics in Katowice
• Rocznik: 2014
• Tom: Global Business Towards New Paradigm in Time of Crisis
• Strony: 179--195

Twórcy

autor

Agnieszka Hat

• University of Economics in Katowice, Poland

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