Application of the CSR Measuring Model in Commercial Bank in Relation to their Financial Performance

• Autorzy: Jiří Paulík , Monika Sobeková Majková , Tomáš Tykva , Michal Červinka
• Języki publikacji: EN

Abstrakty

EN

This article focuses on the application of the corporate social responsibility concept (CSR) in commercial banking in the Czech Republic. The study quantitatively evaluates the CSR activities in commercial banks on a sample of four largest Czech banks according to the number of customers by using the CRM measuring model developed by the authors. The research is based on the content analysis of the publicly available data and takes into consideration three main pillars of the CSR - Economic, Social and Environmental. The subsequent analysis made with the application of the methods of descriptive statistics and correlation analysis is focused on the relationship between the CSR implementation and the commercial bank's financial performance. On the basis of the CSR measurements it was found, that the application of CSR activities in the Czech commercial banking sector is reaching the average level. Correlation analysis also showed that the level of application of the CSR is not significantly related to the financial performance of the banks. (original abstract)

Słowa kluczowe

EN

Corporate Social Responsibility (CSR); Commercial banks; Financial performance

PL

Społeczna odpowiedzialność biznesu; Banki komercyjne; Wynik finansowy

• Czasopismo: Economics & Sociology
• Rocznik: 2015
• Tom: 8
• Numer: nr 4
• Strony: 65--81

Twórcy

autor

Jiří Paulík

• Tomas Bata University in Zlín, Czech Republic

autor

Monika Sobeková Majková

• The Paneuropean University, Bratislava, Slovakia

autor

Tomáš Tykva

• University of Business and Law, Ostrava, Czech Republic

autor

Michal Červinka

• University of Business and Law, Ostrava, Czech Republic

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Identyfikatory

DOI

10.14254/2071-789X.2015/8-4/5