The New Use of a New Product
In this article it is described alcoholic products industry and is proposed for this industry new product. The product, proposed by the author of this article is vodka with pieces of glass (like crumpled cup). The intention of this article is to present a completely new product without an extension of the brand. Kest also conducted a preliminary survey of consumers in the form of an interview. The author conducted a marketing study in Auschwitz, conducted with customers in three food supermarkets (Kaufland, Lidl and Leviathan). In each of them questioned 40 randomly selected customers, who agreed to talk. Age, status, education was not for the author not matter, because alcohol clients are people of different cultures. (original abstract)
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