The New Use of a New Product

• Autorzy: Beata Nowak , Ewa Waliczek
• Języki publikacji: EN

Abstrakty

EN

In this article it is described alcoholic products industry and is proposed for this industry new product. The product, proposed by the author of this article is vodka with pieces of glass (like crumpled cup). The intention of this article is to present a completely new product without an extension of the brand. Kest also conducted a preliminary survey of consumers in the form of an interview. The author conducted a marketing study in Auschwitz, conducted with customers in three food supermarkets (Kaufland, Lidl and Leviathan). In each of them questioned 40 randomly selected customers, who agreed to talk. Age, status, education was not for the author not matter, because alcohol clients are people of different cultures. (original abstract)

Słowa kluczowe

EN

New products; Alcoholic beverages market; Marketing research; Consumer research

PL

Nowe produkty; Rynek napojów alkoholowych; Badania marketingowe; Badania konsumenckie

• Czasopismo: Czasopismo "Ekonomia i Zarządzanie"
• Rocznik: 2016
• Numer: nr 1
• Strony: 52--54

Twórcy

autor

Beata Nowak

• University of Science and Technology in Krakow

autor

Ewa Waliczek

• University of Science and Technology in Krakow

Bibliografia

• Lenart, A., 2008,Design of novel foods, Cz. I. Przem. Spoż. 62 (4).
• Liczmanska, K., 2011, Brand marketing as a communication tool in terms of public advertising ban as an example spirits sector. Zeszyty Naukowe Uniwersytetu Ekonomicznego w Poznaniu, Nr 209, Wydawnictwo UE, Poznań.
• Oliver, R.L., 1997, Satisfaction. A Behavioral Perspective on the Customer, McGraw-Hill, NewYork.