Poziom (nie)świadomości rynkowej nabywców finalnych w kontekście ich zachowań zakupowych

• Autorzy: Agnieszka I. Baruk , Anna Iwanicka

Warianty tytułu

The level of market (non)awareness of final buyers in the context of their purchase behaviours

• Języki publikacji: PL

Słowa kluczowe

PL

Zachowania konsumenta; Świadomość konsumenta

EN

Consumer behaviour; Consumer awareness

• Czasopismo: Logistyka
• Rocznik: 2015
• Numer: nr 2, CD 2
• Strony: 852--859

Twórcy

autor

Agnieszka I. Baruk

• Politechnika Łódzka

autor

Anna Iwanicka

• Uniwersytet Przyrodniczy w Lublinie

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