Warianty tytułu
The perception of some non-standard forms of marketing communication on the Internet by young consumers
Języki publikacji
Abstrakty
Twórcy
- Uniwersytet Jagielloński w Krakowie
Bibliografia
- Castronovo C., Huang L., Social media in an alternative marketing communication model, "Journal of Marketing Development and Comtetitiveness", vol. 6, no. 1, s.117-134, 2012.
- Danaher P.J., Rossiter J.R., Comparing perceptions of marketing communication channels, "European Journal of Marketing", vol. 45, no. 1/2, s. 6-42, 2011
- Lim Y., Yap C., Lau T., Response to Internet Advertising among Malaysian Young Consumers, "Cross-Cultural Communication", vol. 6, no. 2, s.93-99, 2010
- López M., Sicilia M., Determinants of E-WOM Influence: The Role of Consumers' Internet Experience, "Journal of Theoretical and Applied Electronic Commerce Research", vol. 9 no. 1, s. 28-43, 2014
- Pilarczyk B., Innowacje w strategiach komunikacji marketingowej, "Marketing i Rynek", 4/2014
- Shakeel-Ul-Rehman, M. Syed Ibrahim, Integrated Marketing Communication and Promotion, "International Refereed Research Journal", vol. II, Issue 4,Oct., s.187-191, 2011.
- Swidan S., Hassaballah A., The Impact of Information Technology and Social Networks in the Integrated Marketing Communication Process for Products and Services, "American Academic&Scholarly Research Journal", vol. 5, no 3, s.218- 222, 2013.
- Sznajder A., Technologie mobilne w marketingu, Oficyna Wolters Kluwer Business, Warszawa 2014
- Wiktor J., Promocja. System komunikacji przedsiębiorstwa z rynkiem, PWN, Warszawa 2006
- Yang H., Liu H., Zhou L., Predicting young Chinese consumers' mobile viral attitudes, intents and behavior, "Asia Pacific Journal of Marketing and Logistics", vol. 24, no. 1, s. 59-77, 2012
- Yousif R., Factors affecting consumer attitudes towards mobile marketing, "Journal of Database Marketing & Customer Strategy Management", vol. 19, no. 3, s. 147-162, 2012
- Zabadi A., Shura M., Elsayed, E. Consumer Attitudes toward SMS Advertising among Jordanian Users, "International Journal of Marketing Studies", vol. 4, nr 1, s. 77-94, 2012
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
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