International Marketing under Geopolitical Confrontation

• Autorzy: Olena Kanishchenko

Warianty tytułu

Marketing międzynarodowy w warunkach geopolitycznej konfrontacji

• Języki publikacji: EN

Abstrakty

EN

The article is devoted to the analysis of business peculiarities under conditions of administrative impact of international economic sanctions under globalization. The principal purpose of such limits is usually to change the behavior of the target countries, certain businesses, or individuals in a direction which will improve the situation in the market. The main problem of international marketing under geopolitical confrontation is a deep contradiction between the potential of doing successful business in international environment and possibilities for real use of marketing tools in extreme crisis and risky period of application of international economic sanctions. (original abstract)

Artykuł analizuje cechy działalności biznesowej w odniesieniu do wpływu zarządzania międzynarodowych sankcji gospodarczych w kontekście globalizacji. Podkreślono charakter i różne aspekty funkcjonalne oraz konsekwencje takich ograniczeń, przeznaczonych do zmiany zachowania poszczególnych krajów, firm i osób fizycznych w kierunku, który przyczyni się do poprawy sytuacji na rynku. Stwierdzono, że głównym problemem marketingu międzynarodowego w warunkach konfrontacji geopolitycznej jest głęboka sprzeczność między potencjałem udanego biznesu w środowisku międzynarodowym i możliwościami rzeczywistego wykorzystania narzędzi marketingowych w bardzo ryzykownym okresie kryzysu i wdrażania międzynarodowych sankcji gospodarczych. (abstrakt oryginalny)

Słowa kluczowe

EN

International marketing; Economic sanctions; International disputes; Geopolitics; Globalization

PL

Marketing międzynarodowy; Sankcje gospodarcze; Spory międzynarodowe; Geopolityka; Globalizacja

• Czasopismo: Annales Universitatis Mariae Curie-Skłodowska. Sectio H. Oeconomia
• Rocznik: 2015
• Tom: 49
• Numer: nr 3
• Strony: 49--57

Twórcy

autor

Olena Kanishchenko

• Taras Shevchenko National University of Kyiv, Ukraine

Bibliografia

• 1. Baimuratov M.O., International Public Law - Handbook, Kharkiv Odysseus, 2008.
• 2. Crimea region of Ukraine, § 746.6. Rules and Regulations. Federal Register, Vol. 80, No. 19, January 29, 2015.
• 3. Drezner D.W., The Sanctions Paradox: Economic Statecraft and International Relations, Cambridge Studies in International Relations, 1999. http://dx.doi.org/10.1017/CBO9780511549366
• 4. European Union. Restrictive measures (sanctions) in force. European Commission (Article 215 TFEU),http://eeas.europa.eu/cfsp/sanctions/docs/measures_en.pdf [Date of access: March 19, 2015].
• 5. Gordeeva T., International trade disputes in modern regulatory paradigm, International economic policy, 2013, Vol. 19, No. 2.
• 6. Hufbauer G.C., Schott J.J., Elliott K.A., Oegg B., Economic Sanctions Reconsidered, Peter W. Peterson Institute for International Economics, Washington, 2009.
• 7. Johnson M.D.C., US-EU Trade Disputes: Their causes, resolution and prevention, European University Institute, The Robert Schuman Centre for Advanced Studies, 2009, http://www.iue.it/RSCAS/Research/Transatlantic/Johnson.pdf
• 8. Louati C., Whalen A., "EU-US trade relations: towards a free trade agreement", Nouvelle Europe (en ligne), November 5, 2012, http://www.nouvelle-europe.eu/node/1562
• 9. Lukashenko ordered to seek new markets for Belarusian equipment, AgroPravda, http://agropravda.com/news/agrobiznes-life/2252-lukashenko-prikazal-iskat-novye-rynki-dlja-belorusskoj-tehniki, [Date of access: December 16, 2014].
• 10. Panova V., The contemporary Western study of international conflict. International Trends., Journal of International Relations Theory and World Politics, Vol. 12, No. 1-2 (36-37), 2014, http://www.intertrends.ru/seven/005.htm
• 11. Recently Published Regulations, The U.S. Department of Commerce by the Bureau of Industry and Security, 2015, http://www.bis.doc.gov/index.php/about-bis
• 12. Riley G., Protectionism & Barriers to Trade, 2012, http://tutor2u.net/economics/revision-notes/a2-macro-protectionism.html
• 13. Sanctions list COUNTRIES, Business and Sanctions Consulting Netherlands http://www.bscn.nl/sanctions-consulting/sanctions-list-countries [Date of access: March 5, 2015].
• 14. Sanctions Programs and Information, The Office of Foreign Assets Control ("OFAC") of the US Department of the Treasury, http://www.treasury.gov/resource-center/sanctions/Pages/default.aspx [Date of access: March 5, 2015].
• 15. Sanctions, embargoes and restrictions, Department for Business, Innovation & Skills and Export Control Organization, https://www.gov.uk/sanctions-embargoes-and-restrictions, [Date of access: February 27, 2015].
• 16. Ukraine: list of persons subject to restrictive measures in view of Russia's actions destabilizing the situation in Ukraine. https://www.gov.uk/government/publications/financial-sanctions-consolidated- list-of-targets/ukraine-list-of-persons-subject-to-restrictive-measures-in-view-of-russias-actionsdestabilising-the-situation-in-ukraine [Date of access: March 10, 2015].
• 17. Ukrainian export, Ukrainska Pravda. http://www.epravda.com.ua/news/2015/01/7/520140/ [Date of access: January 7, 2015].

Identyfikatory

DOI

10.17951/h.2015.49.3.49