Cechy aukcji internetowych a wielkość generowanej sprzedaży - wyniki eksperymentu naturalnego

• Autorzy: Jacek Cypryjański , Aleksandra Grzesiuk , Edyta Rudawska

Warianty tytułu

Features of an online auction and the amount of sales generated - natural experiment results

• Języki publikacji: PL

Abstrakty

Aukcje internetowe stają się jedną z kluczowych form handlu elektronicznego. Stąd przedmiotem zainteresowania Autorów niniejszego opracowania jest charakterystyka aukcji i propozycja wartości, jaka oferowana jest nabywcom na aukcjach internetowych. Celem opracowania jest ocena wpływu zmian cech aukcji internetowych na ilość wejść na stronę oraz wielkość sprzedaży produktu. Wyniki przeprowadzonych analiz wskazują, że dwie z obserwowanych cech tj. modyfikacja opisu aukcji i koszt przesyłki, w sposób istotny statystycznie wpływają na liczbę sprzedanych sztuk produktu. Ponadto, wszystkie obserwowane cechy determinują w istotny sposób liczbę wyświetleń strony aukcji. (abstrakt oryginalny)

EN

Online auctions have become one of the key forms of electronic commerce. Hence the Authors focus on the description of the auction and value proposition, which is offered to buyers at online auctions. The aim of the study is to assess the impact of changes in the characteristics of online auctions on the number of entries per page and the sales volume of the product. The results of the analysis show that two of the observed features, i.e. modification of the auction description and shipping cost, have statistically significant effect on the number of product units sold. Also, all features observed determine significantly the number of auction sites views. (author's abstract)

Słowa kluczowe

PL

Handel elektroniczny; Aukcje internetowe; Sprzedaż produktu

EN

e-commerce; Internet auctions; Product sales

• Czasopismo: Logistyka
• Rocznik: 2015
• Numer: nr 2, CD 2
• Strony: 1167--1174

Twórcy

autor

Jacek Cypryjański

• Uniwersytet Szczeciński

autor

Aleksandra Grzesiuk

• Zachodniopomorska Szkoła Biznesu w Szczecinie

autor

Edyta Rudawska

• Uniwersytet Szczeciński

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