Znaczenie krajowych relacji sieciowych dla internacjonalizacji oraz aktywności małych i średnich przedsiębiorstw na rynkach zagranicznych

• Autorzy: Milena Ratajczak-Mrozek

Warianty tytułu

The Importance of Domestic Network Relationships for Internationalisation and Foreign Activity of Small and Medium Enterprises

• Języki publikacji: PL

Abstrakty

Celem artykułu jest analiza znaczenia krajowych relacji interpersonalnych i międzyorganizacyjnych dla rozpoczęcia internacjonalizacji oraz samej aktywności małych i średnich przedsiębiorstw na rynkach zagranicznych. Artykuł nawiązuje i uzupełnia koncepcję lokalnego osadzenia działalności międzynarodowej oraz model sieciowy internacjonalizacji. Wykazano, że silne osadzenie w relacjach krajowych na poziomie interpersonalnym i międzyorganizacyjnym może stanowić dla MSP rozwiązanie służące pokonaniu wyzwań oraz barier związanych z internacjonalizacją. Rozważania zobrazowano studium przypadku dwóch małych przedsiębiorstw z branży IT i meblarskiej.(abstrakt oryginalny)

EN

The aim of this article is to analyse the importance of domestic interpersonal and interorganisational relationships for the start of the internationalisation and the subsequent foreign activity of small and medium-sized enterprises. The article refers and complements the concept of domestic embeddedness and network model of internationalisation. It has been shown that a strong embeddedness in the domestic interpersonal and interorganisational relationships can be a solution for SMEs to overcome the challenges and barriers of internationalisation. The analysis is illustrated by a case study of two small companies from the IT and furniture industries.(original abstract)

Słowa kluczowe

PL

Przedsiębiorstwo; Rynki zagraniczne; Internacjonalizacja

EN

Enterprises; Foreign markets; Internationalization

• Czasopismo: Studia Ekonomiczne / Uniwersytet Ekonomiczny w Katowicach. Zarządzanie
• Rocznik: 2015
• Tom: 3
• Numer: nr 233
• Strony: 115--126

Twórcy

autor

Milena Ratajczak-Mrozek

• Uniwersytet Ekonomiczny w Poznaniu

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